Borealis and Global Consulting Group Partner; Leading SFA Vendor and Solution Provider Deliver Sales Automation Solutions Where Other Consultants and Vendors Have Failed.INCLINE VILLAGE, Nevada--(BUSINESS WIRE)--April 1, 1997--Borealis Technology Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BRLS BRLS Bachelor of Recreation and Leisure Studies ), a leading innovator of sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. (SFA See sales force automation. SFA - Sales Force Automation ) software, today announced a partnership with Global Consulting Group, a leader in strategic management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects , business process reengineering See reengineering. and client/server application development. The partnership aims to offer a flexible SFA solution to customers who are automating sales for the first time or have tried with another vendor or consultant without success. Both Borealis and Global Consulting Group (Global) have adopted a "business first" approach to SFA that enables customers to align their unique business objectives, sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. and IT strategy. Borealis' flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Arsenal, is the only SFA application to be distributed solely through a select group of business solution providers, including Global. "We are often hired to handle a sales automation Sales Automation - Sales Force Automation project in two important situations. First after a customer has been unable to realize success on their own. Second, when other consultants have tried to build an overly ambitious, technology-driven solution that the organization's not ready for and that doesn't match the customer's business process," said Randy Pilkenton, director of sales process automation at Global. "We are recommending Arsenal to customers who come to us after waiting up to a year to deploy a rigid SFA application that their sales reps don't use. Arsenal's flexible architecture and ease of customization allow us to achieve results for our clients fast." "We chose Global as a Borealis Solution Provider because we knew that they would carefully evaluate a customer's business process before recommending any one SFA application," said Borealis Chairman Curtis Faith. "Arsenal works for consultants like Global because it is flexible enough to quickly address most critical SFA needs. In order to get the highest customer success rate, we rely on our expert partners to recommend Arsenal only after a close assessment of the customer's needs has taken place." Arsenal's features make it especially well-suited to be distributed through a network of VARs and System Integrators (Borealis Solution Providers) who will use their expertise to provide the implementation and customization of the product. In order to best deliver a technically superior, cost-effective solution to customers, Borealis will not provide implementation services, but instead will focus on training and support of implementation partners, like Global. About Arsenal Arsenal is an easy-to-use sales automation solution that will enable rapid implementation and ongoing customization of mobile client/server-based sales automation systems. Arsenal applications can be deployed quickly and enhanced over time as needs change or as users request new functionality. The product will include popular sales tools such as opportunity management, customer account management, competitive information tracking, sales analysis, revenue forecasting, team calendar control, and field-to-corporate data synchronization. Arsenal is designed on a three-tier client/server architecture that can scale from 25 to more than 5,000 mobile users. Global Consulting Global Consulting provides a variety of services in areas such as strategic management consulting, business process reengineering, sales process automation, imaging/workflow, electronic commerce and client/server application development. Global provides these services in three focused market areas: health care/pharmaceuticals, manufacturing (particularly in complex, make- or assemble-to-order industries) and retail. Global Consulting is backed by TL Ventures, an established investment fund with over $500 million under management. One of TL Ventures' limited partners is Safeguard Scientifics, Inc., the NYSE NYSE See: New York Stock Exchange listed technology firm responsible for the successes of such companies as Novell, Cambridge Technology Partners and CompuCom Systems. Global's World Wide Web address is http://www.glbsoft.com/gegmain.html . Borealis Technology Corporation Headquartered in Carson City, Nevada The Consolidated Municipality of Carson City is the capital of the State of Nevada. A 2006 population estimate places its population at 57,701[1]. Carson City is now an independent city and is its own Metropolitan Statistical Area. , and founded in 1988, Borealis Technology Corporation is a leading innovator of rapidly deployable and customizable SFA solutions. Borealis can be reached at 888-4-ARSENAL or on the World Wide Web at http://www.brls.com . -0- Note to Editors: Borealis and Arsenal are trademarks of Borealis Technology Corporation. All trademarks are the property of the respective owners. CONTACT: Borealis Corp. Ed Murphy, 702/888-3222 or Global Consulting Randy Pilkenton, 770/458-7221 or Price Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Julia Price/Michelle Beckstrom, 415/373-1515 |
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