Borealis and Charles H. Mack Alliance Offers Flexible Sales Force Automation Solution; Charles H. Mack Calls Arsenal the Next Generation in SFA Software.CARSON CITY Carson City, city (1990 pop. 40,443), state capital, W Nev., in the Eagle valley; inc. 1875. The city is a trade center for a mining and agricultural area. State government is the major employer, and tourism is economically important. , Nev.--(BUSINESS WIRE)--April 1, 1997--Borealis Technology Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : "BRLS BRLS Bachelor of Recreation and Leisure Studies "), a leading innovator in sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. (SFA See sales force automation. SFA - Sales Force Automation ) software, announced today an alliance with Charles H. Mack and Associates (CHMA CHMA Canadian Mental Health Association CHMA Cyclohexyl Methacrylate CHMA California Hotel & Motel Association (now the California Hotel & Lodging Association) CHMA Center for Historic and Military Archaeology ), a premier provider of SFA project management, systems integration and implementation consulting services. The Borealis/CHMA alliance provides customers with a flexible SFA implementation model that reduces customer risk and costs because it can adjust quickly to changing business needs. Arsenal's features for quick deployment and ongoing customization will enable CHMA to leverage its newly developed CHMA Sonic Solution, a methodology that supports rapid, incremental change in the implementation of sales and marketing solutions for Fortune 1000 companies such as Proctor & Gamble, Hyatt Hotels, Cincinnati Bell Cincinnati Bell is the dominant telephone company for Cincinnati, Ohio and its nearby suburbs in Ohio, Indiana and Kentucky. The parent company is named Cincinnati Bell Inc. Long Distance and Monsanto. "Arsenal is truly the next generation in SFA software," said Robert Merrifield, vice president of sales and marketing at CHMA. "Other products may have different faces, but underneath the engines all look the same. Borealis' competitors are striving to match the flexibility of Arsenal, but they do not have anything as feature-rich." "CHMA brings to this alliance an exceptional record and many years of experience integrating sales force automation software," said Borealis Chairman Curtis Faith. "They know the present SFA market reality, and are well equipped to match a software solution with a customer's business needs." Arsenal's features make it especially well-suited to be distributed through a network of VARs and System Integrators (Borealis Solution Providers) who will use their expertise to provide the implementation and customization of the product. In order to best deliver a technically superior, cost-effective solution to customers, Borealis will not provide implementation services, but will instead focus on training and support of implementation partners, like CHMA. About Arsenal Arsenal is an easy to use sales automation Sales Automation - Sales Force Automation solution that will enable rapid implementation and ongoing automation of mobile client/server-based sales automation systems. Arsenal applications can be deployed quickly and enhanced over time as needs change or as users request new functionality. The product will include popular sales tools such as opportunity management, customer account management, competitive information tracking, sales analysis, revenue forecasting, team calendar control, and field-to-corporate data synchronization Keeping data in two or more computers up-to-date so that each repository contains the identical information. Data in handheld devices and laptops often require synchronization with the data in a desktop machine or server. . Arsenal is designed on a three-tier client/server architecture that can scale from 25 to more than 5,000 mobile users. The product is currently in beta. Charles H. Mack and Associates Founded in 1979 by Charles H. Mack, CHMA became one of the first software vendors to address the aging/healthcare market. Today, the industry recognizes CHMA as a leader in the rapidly growing software market. CHMA provides packages for multiple platforms, with a professional services organization dedicated to customization projects. In 1992, CHMA entered the SFA market with consulting services that support the automation of sales, marketing, and customer service organizations of Fortune 1000 companies, such as Cincinnati Bell Long Distance, Hyatt Hotels, Lawyers Cooperative Publishing, Medi-Flex, Monsanto, Paper Manufacturers and Proctor & Gamble. CHMA can be reached on the World Wide Web at http://www.chmack.com Borealis Technology Corporation Headquartered in Carson City, Nevada The Consolidated Municipality of Carson City is the capital of the State of Nevada. A 2006 population estimate places its population at 57,701[1]. Carson City is now an independent city and is its own Metropolitan Statistical Area. , and founded in 1988, Borealis Technology Corporation is a leading innovator of rapidly deployable and customizable SFA solutions. Borealis can be reached at 888/4-ARSENAL or on the World Wide Web at http://www.brls.com . -0- Note to Editors: Borealis and Arsenal are trademarks of Borealis Technology Corporation. All trademarks are the property of the respective owners. CONTACT: Borealis Corp. Ed Murphy, 702/888-3222 or Charles H. Mack Bob Merrifield, 800/827-1592 or Price Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Julia Price/Michelle Beckstrom, 415/373-1515 |
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