Borealis Unveils New Certified Training and Support Partner Program; Partnership With C3i Delivers Post Deployment Support and Training.CARSON CITY Carson City, city (1990 pop. 40,443), state capital, W Nev., in the Eagle valley; inc. 1875. The city is a trade center for a mining and agricultural area. State government is the major employer, and tourism is economically important. , Nev.--(BUSINESS WIRE)--Sept. 16, 1997--Borealis Technology Corp. today unveiled its new Certified Training and Support Partner Program. The program will deliver to Borealis' customers access to C3i's industry leading specialists in system roll-out training and post deployment support. As a result, companies can provide their sales people with ongoing help at both the software application and sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. levels without interrupting the productivity of the salesperson in the field. The program is part of Borealis' strategy of partnering with top tier sales process, training and implementation companies to provide customers with complete sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. (SFA See sales force automation. SFA - Sales Force Automation ) solutions. "Providing both implementation and ongoing support to the salesperson is key to helping our customers realize a maximum return on their SFA investment," said Jack Murphy The name Jack Murphy can refer to:
"Sales automation solutions don't stay static after they are deployed, so getting sales people acclimated to new enhancements and capabilities without taking them out of the field is one of the biggest challenges to sustaining success," said Jim Ninivaggi, vice president of sales and marketing of C3i Inc. "C3i's ongoing support, coupled with our phone and Internet-based training solution, fit perfectly with Borealis' flexible implementation approach, and allows sales people to stay continuously productive in the field." Borealis Business Model Borealis delivers complete, Arsenal-based SFA solutions to enterprise and mid-size companies in conjunction with top tier consultants in the areas of sales process, BPR (Business Process Reengineering) See reengineering. BPR - Business Process Re-engineering (Business Process Reengineering See reengineering. ), systems implementation and user training. Borealis' unique combination of flexible, open technology and industry partnerships creates a "whole product solution" which allows customers to more accurately predict the results they'll get from their SFA investments. With Borealis' partners' guidance, customers can deal effectively with business issues such as change management and well designed business process which are key factors to overall project success. This "whole product" approach delivers results sooner, at a lower cost and with greater predictability. About Arsenal Arsenal is the SFA solution that meets the needs of both sales and IS professionals because it can adapt quickly to the diverse needs and changing requirements that are typical in today's dynamic business world. Arsenal systems are easier for sales people to adopt and use because the functionality they need can be deployed in managed stages. Arsenal's flexible technology streamlines customer implementations and simplifies ongoing customization of client/server-based mobile SFA systems. With Arsenal, companies are able to implement their customized solutions faster, and with more predictable results. About C3i C3i Inc. provides a full range of services designed to help sales organizations realize the full potential of their sales automation initiatives. Their offerings include complete help-desk services, hardware support, initial and on-going field training, sales management education services and consulting services. A partial client list includes AVIS, American Express, Bayer, CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America) , Honeywell, Johnson & Johnson, Pfizer, and Research Institute of America Group. About Borealis Headquartered in Carson City, and founded in 1988, Borealis Technology Corp. is a leading provider of rapidly deployable and customizable high-end, client/server SFA solutions. Borealis can be reached at 888-4-ARSENAL or on the World Wide Web at www.brls.com . The preceding statements may contain forward looking statements which involve risks and uncertainties. Actual results could differ materially from those anticipated in such forward looking statements. We refer you to the documents the Company files from time to time with the Securities and Exchange Commission, specifically the Company's Registration Statement on Form SB-2, its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , and Quarterly Reports on Form 10-Q Form 10-Q See 10-Q. , which contain and identify important factors that could cause the actual results to differ materially from those contained in our projections or forward looking statements. Borealis and Arsenal are trademarks of Borealis Technology Corp. All trademarks are the property of the respective owners. CONTACT: Borealis Technology Corp. Ed Murphy, 702/888-3200 or Price Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Julia Price/Michelle Beckstrom, 415/373-1515 or C3i Inc. Jim Ninivaggi, 800/310-3606 x518 |
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