Borealis Receives $2.2 Million in Financing.CARSON CITY Carson City, city (1990 pop. 40,443), state capital, W Nev., in the Eagle valley; inc. 1875. The city is a trade center for a mining and agricultural area. State government is the major employer, and tourism is economically important. , Nev.--(BUSINESS WIRE)--Oct. 20, 1998--Borealis Technology Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BRLSC), the leader in providing Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions for the Mobile Office, today announced that it has received an additional $2.2 million in net proceeds Net Proceeds The amount received after all costs are deducted from the sale of a piece of property or security. Notes: In the case of an investor selling a security, net proceeds represent the proceeds from the sale minus any trading costs (i.e. commissions). from equity investments as part of a private placement round of financing. "The market clearly understands that the needs of the Mobile Office user remain unmet by alternative solutions," said Patrick W. Grady, Borealis chairman and chief executive officer. "The Borealis Mobile CRM natively mobile architecture enables customers to meet the Mobile Office user needs through rapid application deployment, role-specific applications and lowest cost of ownership. Borealis will continue to aggressively focus on delivering its Arsenal Mobile Computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings Platform and role-specific applications, partnering with strategic industry players and recruiting key talent for the Borealis team." About the Mobile Office Industry analyst firms like Aberdeen, Gartner and the META Group concur that the customer relationship management market will continue to grow at an accelerated rate over the next several years, reaching as much as $4.45 billion in 2001. However, the majority of sales to date in the CRM market have been in "tethered Attached to a data or power source by wire or fiber. Contrast with untethered. " telesales telesales Noun the selling of a commodity or service by telephone telesales npl → televentas fpl telesales npl → , call center and help desk markets. A different environment is required for highly mobile professionals. Companies with large fleets of mobile users need agile, flexible and easy-to-use application solutions that can be easily managed, modified and re-deployed over time. Borealis has termed the Mobile Office as the key integration point between front-office applications, back-office data and mobile users. Current solutions based on client/server technologies have failed to penetrate customer accounts with large numbers of mobile users due to inherent architectural flaws and the inability to adequately manage the Mobile Office constituency. Borealis provides an integrated Mobile Computing Platform with the essential foundation services -- including data and file distribution, communication and security and application management -- required to support rapidly changing enterprises with large numbers of mobile users. About Borealis Borealis Technology Corporation (NASDAQ:BRLSC), headquartered in Carson City, Nevada The Consolidated Municipality of Carson City is the capital of the State of Nevada. A 2006 population estimate places its population at 57,701[1]. Carson City is now an independent city and is its own Metropolitan Statistical Area. , is a leading provider of flexible customer relationship management products and services for the Mobile Office. Borealis provides the only natively mobile solution that integrates Mobile Office users, front-office applications and back-office data through easy-to-use, role-specific views of customer information. To contact Borealis for more information on its optimized mobile CRM solutions, visit www.borealiscorp.com or call 888/427-7362. Note to Editors: Borealis and Arsenal are trademarks of Borealis Technology Corporation. |
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