Borealis Delivers Newest Version of the Arsenal Mobile Computing Platform.CARSON CITY Carson City, city (1990 pop. 40,443), state capital, W Nev., in the Eagle valley; inc. 1875. The city is a trade center for a mining and agricultural area. State government is the major employer, and tourism is economically important. , Nev.--(BUSINESS WIRE)--Nov. 2, 1998--Borealis Technology Corporation today announced the immediate availability of the newest release of its Arsenal Mobile Computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings Platform, Arsenal(tm) version 3.6, designed to provide enhanced support for Microsoft's proven Open Database Connection standard (ODBC (Open DataBase Connectivity) A database programming interface from Microsoft that provides a common language for Windows applications to access databases on a network. ). Support for ODBC enables customers to support any data reporting, data analysis or data importing or exporting tools within an Arsenal application. For example, customers can create reports using any off-the-shelf reporting application like Seagate Software's Crystal Reports(tm), or export or import data from popular ODBC-compliant products like Microsoft(R) Word or Excel. "The obstacles confronting the mobile user are distinct from their tethered Attached to a data or power source by wire or fiber. Contrast with untethered. , front-office counterparts," said Tim Harmon, senior program director of META Group's Application Delivery Strategies service. "Traditional customer relationship and SFA See sales force automation. SFA - Sales Force Automation solutions have not addressed the challenges inherent in remote mobile synchronization (1) See synchronous and synchronous transmission. (2) Ensuring that two sets of data are always the same. See data synchronization. (3) Keeping time-of-day clocks in two devices set to the same time. See NTP. . Borealis is representative of the next generation of technology solutions specifically designed for the mobile user." "Borealis continues to update its mobile computing platform and establish new ways to support the Mobile Office user," said Michael D'Eath, vice president of product marketing and business development for Borealis. "With Arsenal v3.6 customers can further empower the Mobile Office user by displaying Arsenal information in the user's desktop application of choice." "The Borealis Mobile Computing Platform is a good instantiation (programming) instantiation - Producing a more defined version of some object by replacing variables with values (or other variables). 1. In object-oriented programming, producing a particular object from its class template. of Intel's Balanced Computing (jargon) balanced computing - Matching computer tools to job activities so that the computer system structure parallels the organisation structure and work functions. Both personal computers and employees operate in a decentralised environment with monitoring of achievement of Model," explained Chris Thomas Chris Thomas may refer to:
"Because Mobile Office professionals are most often disconnected from the corporate network, they need a powerful platform that can continue to perform their tasks and collect relevant information," explained D'Eath. "When the user reconnects to the network, the most up-to-date information is delivered, maximizing both the power of mobile computing and personal productivity." About the Mobile Office Industry analyst firms like Aberdeen, Gartner and the META Group concur CONCUR - ["CONCUR, A Language for Continuous Concurrent Processes", R.M. Salter et al, Comp Langs 5(3):163-189 (1981)]. that the customer relationship management market will continue to grow at an accelerated rate over the next several years, reaching as much as $4.45 billion in 2001. However, the majority of sales to date in the CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. market have been in "tethered" telesales telesales Noun the selling of a commodity or service by telephone telesales npl → televentas fpl telesales npl → , call center and help desk markets. A different environment is required for highly mobile professionals. Companies with large fleets of mobile users need agile, flexible and easy-to-use application solutions that can be easily managed, modified and re-deployed over time. Borealis has termed the Mobile Office as the key integration point between front-office applications, back-office data and mobile users. Current solutions based on client/server technologies have failed to penetrate customer accounts with large numbers of mobile users due to inherent architectural flaws and the inability to adequately manage the Mobile Office constituency. Borealis provides an integrated Mobile Computing Platform with the essential foundation services -- including data and file distribution, communication and security and application management -- required to support rapidly changing enterprises with large numbers of mobile users. About Arsenal Arsenal is the enterprise-wide, customer relationship management solution designed to meet the evolving automation requirements of large mobile sales organizations. Arsenal's highly flexible, object-oriented technology See object technology. offers the customization benefits of an application development environment combined with the rapid application deployment capabilities of a packaged solution. By providing fundamental building block functionality and a robust development platform, Arsenal offers short implementation times, streamlines customer implementations, and simplifies ongoing customization of mobile CRM systems. About Borealis Borealis Technology Corporation, headquartered in Carson City, is a leading provider of flexible customer relationship management products and services for the Mobile Office. Borealis provides the only natively mobile solution that integrates Mobile Office users, front-office applications and back-office data through easy-to-use, role-specific views of customer information. To contact Borealis for more information on its optimized mobile CRM solutions, visit www.borealiscorp.com or call 888/427-7362. For more information on Intel's balanced computing model, please visit http://www.intel.com/businesscomputing/itcollead.htm. Note to Editors: Borealis and Arsenal are trademarks of Borealis Technology Corporation. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such. |
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