Borealis Announces Sales Automation Training Alliance with Tech Resource Group; Arsenal Customers Receive an Easy-to-Use, Rapidly Deployable Sales Automation System and Expert Sales Force Training.INCLINE VILLAGE, Nev.--(BUSINESS WIRE)--Nov. 14, 1996--Borealis Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BRLS BRLS Bachelor of Recreation and Leisure Studies ) today announced an alliance with Tech Resource Group, Inc. to provide training services for Borealis' flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Arsenal(TM), to sales professionals. Arsenal is an easy-to-use, quickly deployable sales automation system, and Tech Resource Group, Inc. (TRG TRG Training Group TRG The Resource Group TRG Technical Resource Group TRG Technical Review Group TRG Technology Research Group TRG Tory Reform Group TRG Tactical Reconnaissance Group TRG Training received (on overtime forms) ) is the industry expert in sales automation training. The alliance between the two sales automation leaders will benefit users, providing a system that can be rolled out to them more quickly than any other product on the market, and training from experienced instructors who focus on keeping their time out of the field to a minimum. "In my experience, when sales automation efforts fail, it is not because the system doesn't work, it's because the sales force doesn't use it," said Shekar Swamy, president of American Technology Corp., a leading sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. and mobile computing consulting company, and a Borealis solution provider. "Current sales automation products require lengthy implementation time and extensive training because they roll out a system that includes everything but the kitchen sink, overwhelming sales force professionals who simply do not use it. "Arsenal is a unique, easy-to-use system that provides sales professionals with only what they really need. By combining Arsenal's next generation approach to sales automation with TRG's quality sales force training, I believe user acceptance will be the highest, by far, of any sales automation system out there," said Swamy. "TRG has successfully completed over 70 sales force automation projects and trained over 40,000 sales professionals around the world," said TRG CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Chairman Larry V. Laws. "Arsenal's inherent rapid deployment and ease of use will expedite our training process of sales organizations and will allow us to continue to gain momentum in the sales automation market." Arsenal's rapid deployment and ease of customization makes the product especially well suited for distribution through an extensive network of VARs and System Integrators who will provide implementation, customization and vertical market expertise. Borealis is the only sales automation provider that will not provide product implementation services but will instead focus on support of their implementation providers. "TRG gives our solution providers a tremendous professional training resource for dealing with even the largest sales force automation rollouts," said Ed Murphy, vice president of marketing at Borealis. "Our goal is 100% customer success, and TRG helps Borealis solution providers cover all the bases, from clear goal setting and needs analysis to application design and user acceptance." TRG TRG is a leading integrated service provider in the information services See Information Systems. industry. A privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , TRG is committed to providing a complementary and systematic group of information services including: sales and enterprise automation, help desk support, a Learning Center, custom training manuals and reference guides, system configuration, interactive multimedia training and presentations. Sales force automation customers include Abbott Labs, Briston-Myers Squibb, Pharmacia and Upjohn, Hewlett-Packard Company, Motorola Computer Group, Oracle Corp., Toshiba Computer Systems, FedEx, British Airways and Empire BlueCross/BlueShield. TRG's Web site can be visited at www.trginc.com/trginc. Borealis Corp. Headquartered in Incline Village, and founded in 1988, Borealis Corp. is a leading provider of rapidly deployable and customizable SFA See sales force automation. SFA - Sales Force Automation solutions. Borealis has provided technology to Adobe, Apple, Philip Morris, Ernst & Young and Sybase. Major customers include Hartford Insurance, Nortel, Scitex and Synopsys. -0- Note to Editors: Borealis and Arsenal are trademarks of Borealis Corp. All other company and product names may be the trademarks of the respective companies with which they are associated. CONTACT: Borealis Corp. Ed Murphy, 702/832-0300 or Tech Resource Group Billy Purser PURSER. The person appointed by the master of a ship or vessel, whose duty it is to take care of the ship's books, in which everything on board is inserted, as well the names of mariners as the articles of merchandise shipped. Rosc. Ins. note. 2. , 919/834-0012 or Price Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Julia Price/Michelle Beckstrom, 415/373-1515 |
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