Borealis Announces Sales Automation Alliance with C3i; Leading SFA Vendor and Consulting Group Join to Offer Fortune 500 Customers Fresh Approach.INCLINE VILLAGE, Nev.--(BUSINESS WIRE)--March 3, 1997--Borealis Technology Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BRLS BRLS Bachelor of Recreation and Leisure Studies ) today announced an alliance with C3i, Inc., a leading sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. (SFA See sales force automation. SFA - Sales Force Automation ) consultant for Fortune 500 companies that will provide comprehensive help desk support, consulting and training services for Borealis' flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Arsenal. Arsenal is an easy-to-use, quickly deployable, highly customizable sales force automation system that was designed based on feedback from real-world sales representatives. C3i focuses on providing SFA services to companies such as American Express, Bayer, Johnson & Johnson, CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America) , Honeywell and Pfizer. The alliance joins Borealis and its breakthrough SFA implementation approach, with the expertise of a leading sales force solutions consulting group well-versed in matching SFA solutions to the business realities and needs of Fortune 500 companies. "Their experience providing SFA Help Desk services has given C3i clear insight into the human aspect of SFA," said Borealis Chairman Curtis Faith. "By understanding the unique needs of salespeople, C3i is able to provide key functionality while building large scale sales automation solutions." "We have seen a lot of SFA systems fail because vendors oversold Oversold In technical analysis, it is a market in which the volume of selling that has occurred is greater than the fundamentals justify. Notes: It is the opposite of overbought. their technology capabilities for handling large amounts of data, and overstated o·ver·state tr.v. o·ver·stat·ed, o·ver·stat·ing, o·ver·states To state in exaggerated terms. See Synonyms at exaggerate. o the ease of customization," said Joel Morse, president of C3i. "At first Arsenal sounded like another product that was too good to be true and our technical professionals were skeptical. But, after a three day in-depth review at Borealis, we were completely convinced." Fresh Implementation Approach Morse said that Borealis and C3i share the same SFA implementation strategy -- quickly roll out a system that provides a narrow set of key features that are of high value to sales people. The application should then be easy to customize in response to user feedback and changing business needs he said. "Many companies make the mistake of implementing a complicated SFA system in one monolithic roll out that can overwhelm users," said Faith. "What's new about Arsenal is that for the first time, companies have a software platform that will enable them to take a phased approach to implementing their sales automation solution, giving customers greater control over their own success." About Arsenal Arsenal is an easy-to-use sales automation solution that will enable rapid implementation and ongoing customization of mobile client/server-based sales automation systems. The product will include popular sales tools such as opportunity management, customer account management, competitive information tracking, sales analysis, revenue forecasting, team calendar control, and field-to-corporate data synchronization. Arsenal is designed on a three-tier client/server architecture that can scale from 25 to more than 5,000 mobile users. The product is currently in beta, and is scheduled to ship during the first quarter of 1997. C3i, Inc. Headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , New York and founded in 1993, C3i, Inc. provides comprehensive help desk support, consulting and custom end user training services solely for sales force automation projects. C3i professionals have significant experience in all aspects of sales automation, customer support, training, systems, sales, marketing and strategic planning. Clients include American Express, Bayer, Johnson & Johnson, Honeywell, Pfizer, Golden Rule Insurance, McKesson, CPC (1) (Central Processing Complex) An IBM mainframe that has two or more central processors (CPs) that share memory. It is the collection of processors, memory and I/O subsystems manufactured with a single serial number, typically all contained in one cabinet. International (Best Foods Division) and CIGNA Insurance. C3i can be reached at 800-310-3606, x518 or on the World Wide Web at www.C3i-inc.com . Borealis Technology Corporation Headquartered in Incline Village, Nevada, and founded in 1988, Borealis Technology Corporation is a leading innovator of rapidly deployable and customizable SFA solutions. Borealis can be reached at 888-4-ARSENAL or on the World Wide Web at www.brls.com . -0- NOTE TO EDITORS: Borealis and Arsenal are trademarks of Borealis Technology Corporation. All trademarks are the property of the respective owners. CONTACT: Borealis Corporation Ed Murphy, 702/888-3222 or Price Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Julia Price/Michelle Beckstrom, 415/373-1515 or C3i, Inc. Joel Morse, 212/386-0555 |
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