Borealis Announces New Vice President of Marketing; Marketing Executive to Lead Full-Scale Marketing and Business Development Efforts.INCLINE VILLAGE, Nev.--(BUSINESS WIRE)--Aug. 12, 1996--Borealis Corporation (NASDAQ NASDAQin full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : "BRLS BRLS Bachelor of Recreation and Leisure Studies ") today announced the appointment of Edward Murphy Edward Murphy can refer to any one of the following:
Murphy has marketing responsibility for Arsenal, a new, easy-to-use Sales Force Automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. (SFA See sales force automation. SFA - Sales Force Automation ) solution that enables rapid development, implementation, and ongoing customization of client/server-based mobile SFA systems. Murphy will also lead Borealis' business development efforts, which are focused on developing joint marketing and reselling relationships with consultants, vertical application providers, and software and hardware companies. Borealis is expanding its marketing efforts to take advantage of the fast-growing SFA market, which is projected to reach $2.5 billion in 1996, with a 40% annual growth rate, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. , an industry market research firm. Murphy has more than 15 years of experience in software and hardware marketing management, with expertise in SFA applications, rapid application development tools, and client/server database products. Most recently, Murphy was the vice president of marketing at Live Picture, Inc., where he launched award-winning digital imaging software. Prior to joining Live Picture, Murphy was the worldwide director of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales at Borland, where he marketed object-oriented rapid application development tools, such as Delphi, and client/server database products, such as InterBase and Paradox. Murphy also served as marketing communications manager at GRiD Systems, a pioneering laptop manufacturer focused on mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings and SFA solutions. Additional experience includes software product management positions at ComputerLand, a worldwide chain of retail computer outlets. "Ed's experience spans application development and database tools, as well as client/server and mobile computing -- all key components in enterprise SFA solutions," said Curtis Faith, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of Borealis. "We look forward to applying Ed's expertise as Borealis introduces the first SFA system designed for rapid deployment." "With Arsenal, Borealis is introducing a way for customers to more quickly identify needs, deploy their applications, and continue fine-tuning the system to meet ongoing sales force requirements," said Murphy. "It's a different approach to SFA that delivers immediate results and eliminates the risk associated with traditional, monolithic-style SFA rollouts. I look forward to working closely with our partners in providing customers with the best solution for their SFA needs." About Arsenal Using Arsenal, organizations can quickly realize -- and continue to realize -- the benefits of automating the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . Arsenal encapsulates popular sales tools such as opportunity management, customer account management, competitive information tracking, sales analysis, territory management, forecasting and calendaring. Arsenal's ease of use allows sales representatives to increase productivity immediately. At the same time, developers can quickly build solutions and make ongoing changes to meet the needs of the organization. Key product benefits include: -0- Rapid Development and Deployment: Arsenal offers order of magnitude A change in quantity or volume as measured by the decimal point. For example, from tens to hundreds is one order of magnitude. Tens to thousands is two orders of magnitude; tens to millions is three orders of magnitude, etc. reductions in development and deployment time, significantly reducing implementation cost, time, and risk. Ease of Customization: Written in C++, Arsenal provides a high- level Visual Basic syntax scripting language that enables even novice programmers to rapidly develop SFA solutions, quickly customize system features, and easily add enhancements. Scaleable Architecture: Arsenal is built on a mobile three-tier client/server architecture that can scale from 5 to more than 5,000 users. Arsenal's extensibility enables additional functionality and investment protection by separating customized code from the base code. As new versions of the base product are released, the existing customized code can be used with the updated system. Robust Synchronization Engine: Through Arsenal's mobile synchronization features, field sales professionals can keep their laptop databases current with all corporate databases. Changes made by these mobile users are automatically incorporated into the appropriate central corporate database. Arsenal's synchronization engine also provides automatic remote application updating, so new customizations are immediately available to the field. -0- Borealis Corporation Headquartered in Incline Village, Nevada, Borealis Corporation is a leading provider of rapidly customizable SFA solutions. Borealis was founded in 1988 as Sierra Software Innovations, a company specializing in consulting and custom development of business-critical applications, with a special focus on sales automation. Borealis has provided technology to Adobe, Apple, Philip Morris, Ernst & Young, and Sybase. Major customers include Hartford Insurance, Nortel, Scitex, and Synopsys. -0- Note to Editors: Borealis and Arsenal are trademarks of Borealis Corporation. All other company and product names may be the trademarks of the respective companies with which they are associated. CONTACT: Borealis Corporation, Incline Village Curtis Faith/Colleen Kelly, 702/832-0300 or Price Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Burlingame Julia Price/Michele Beckstrom, 415/373-1515 |
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