Borders to Open Store in Ithaca, N.Y.Business Editors and Retail Writers ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--Jan. 16, 2002 Borders Books and Music will open a 22,001-square-foot store at the Pyramid Mall in Ithaca this spring. The store will be located just north of the Cornell University Cornell University, mainly at Ithaca, N.Y.; with land-grant, state, and private support; coeducational; chartered 1865, opened 1868. It was named for Ezra Cornell, who donated $500,000 and a tract of land. With the help of state senator Andrew D. campus - at the intersection of State Highway 13 and North Triphammer Road - and is expected to draw customers from nearby towns throughout the southern portion of the Finger Lakes Finger Lakes, group of 11 narrow glacial lakes in north to south valleys, W central N.Y. Cayuga and Seneca lakes, both more than 35 mi (56 km) long, are the largest and deepest. Keuka Lake is the center of the area's wine industry, the largest in New York. Region. Borders(R) will offer Ithaca residents a comfortable place to explore over 200,000 book, music, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and periodical titles, as well as the opportunity to experience cutting-edge service technology backed by a knowledgeable staff with a commitment to the community. "Borders takes great pride in fostering strong relationships with the communities we serve," said Jim Byron, district manager for the new Ithaca location. "One way we do this is by holding a number of free events such as lectures, author signings, musical performances, children's activities and `Benefit Days' that support local charities." Borders selected the Ithaca location based on a variety of factors including demographics, traffic patterns, the availability of parking and the attractiveness of the site. As a retailer, Borders is unique in tailoring its title base to respond to the interests of the customers who shop each store location. Just 50 percent of Borders' title base is common to all stores, while the other half is customized to the location by experienced buyers using the company's sophisticated computerized inventory system. In addition to offering books, music and movies, Borders invites shoppers to unwind at Cafe Borders. In the Ithaca store, customers of the cafe can choose from a variety of gourmet coffees, teas and beverages and enjoy desserts and light lunch items. "Our stores have a way of being vibrant and comfortable all at once," said Byron. "It's an atmosphere conducive to relaxing in big, overstuffed o·ver·stuff tr.v. o·ver·stuffed, o·ver·stuff·ing, over·stuffs 1. To stuff too much into: overstuff a suitcase. 2. To upholster (an armchair, for example) deeply and thickly. chairs, yet it's also a place where people can meet, mingle and explore. Borders will be a welcome neighbor in Ithaca." Borders Group, Inc., (NYSE NYSE See: New York Stock Exchange :BGP (Border Gateway Protocol) The routing protocol that is used to span autonomous systems on the Internet. It is a robust, sophisticated and scalable protocol that was developed by the Internet Engineering Task Force (IETF). ) is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Singapore, and the commonwealth of Puerto Rico. A FORTUNE 500 company headquartered in Ann Arbor, Mich., Borders Group employs 30,000 employees worldwide and operates over 360 Borders domestic superstores, 22 international Borders stores, 36 Books etc. locations and approximately 850 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through www.borders.com. More detailed information for journalists is available at www.bgimediacenter.com. Financial data is hosted on www.bordersgroupinc.com and information on Borders stores is available through www.bordersstores.com. |
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