Borders Selects 360i as Interactive Agency of Record.

NEW YORK -- 360i, a leading independent digital agency, today announced that Borders Group, Inc. has selected 360i to manage digital advertising as the company's interactive agency of record. Borders is a global retailer of books, music, movies with a mission to be a headquarters for knowledge and entertainment.

Borders will draw on 360i's expansive experience working closely with retail and e-commerce companies as well as its expertise in developing and implementing strategic digital planning, precise media execution, competitive research insights, account management, proprietary technology and advanced analytics to allow for rapid campaign optimization and expansion. Services will span Search Engine Marketing, display media, as well as emerging media, ensuring that Borders' presence is fully integrated cohesively across the digital landscape. Borders selected 360i through an extensive RFP process.

"360i's vertical expertise, reputation, strategic insights, robust technology and deep knowledge of the digital landscape were the key drivers for selecting 360i," said Jessica Harley, vice president of acquisition and retention marketing for Borders. "360i understands our goals, and has the breadth and depth of expertise in retail to bring it all together."

"We are excited about the opportunity to work with Borders as the company expands its reach across the digital universe," said John Ragals, COO of 360i. "With its premier brand, Borders is well positioned to capitalize on emerging opportunities in e-commerce and digital marketing."

Borders recently unveiled http://beta.BordersStores.com as a preview platform for its new and highly anticipated e-commerce site, Borders.com, which is set to launch within the company's fiscal first quarter of this year. The new Borders.com will replace the current site, currently teamed with Amazon.com.

About 360i

360i is a digital agency with circles of excellence in search, behavioral marketing and social media. Started in 1998, 360i has emerged as one of the leading digital agencies with a core focus, concepting, producing, executing, analyzing and optimizing integrated digital marketing campaigns for large brand advertisers with a foundation in search marketing. Understanding and analyzing user behavior online across search and social media provides the insights to engage and attract 360i's clients' target audience. 360i maintains a select group of premier clients such as NBC Universal, Scripps Networks, Discovery Networks, Office Depot and H&R Block, employing a combination of strategy, service and technology to ensure optimal campaign performance. 360i is part of Innovation Interactive, a search-centric digital marketing services company. For more information, please visit www.360i.com.