Borders Group Names Michael A. Tam Senior Vice President, Marketing.ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich. -- Michael A. Tam has been named senior vice president, marketing for Borders Group, a $3.7 billion global retailer of books, music and movies with more than 1,200 Borders and Waldenbooks stores worldwide. His appointment is effective Aug. 23 and Tam will report to Mike Spinozzi, executive vice president, marketing, merchandising and logistics. At Borders, Tam will be responsible for developing and executing overall brand strategy, leading brand stewardship and the development and implementation of innovative marketing tools and campaigns for all domestic Borders Group brands and formats. Tam will also be responsible for marketing functions including planning, market research, advertising, sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a , field sales and marketing, corporate sales, direct marketing, partnership marketing, customer relationship management and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"I look forward to joining the strong management team in place at Borders Group," Tam said. "Borders Group brands are highly recognized, respected and revered by consumers. In partnership with the talented marketers at the company, we will strengthen the brands even further by focusing on the core values that differentiate us. The team and I will focus on strengthening Borders as the preferred destination for books, music and movies, with a commitment to superior service." "We are delighted to welcome Michael to the Borders Group marketing team," Spinozzi said. "His expertise and vast experience in developing and growing global brands is critical to our continued success in a highly competitive marketplace. Borders brand is a powerful asset and we look forward to strengthening our position under Michael's leadership." Tam has more than 25 years of marketing experience with major retailers and consumer brands. He most recently served as executive vice president and chief marketing officer for apparel retailer American Eagle Outfitters, Inc., where he was responsible for all areas of marketing including brand strategy and positioning, market and consumer research, visual marketing, customer relationship management and strategic retail planning and promotions, among other functions. Prior to joining American Eagle Outfitters, Tam served as executive vice president, Nordstrom Product Group, Nordstrom Inc. At Nordstrom, Tam was responsible for the business strategy and profitability of all Nordstrom exclusive brands and products, including management of all aspects of the merchandising, design, and marketing of the brands. He also held top marketing posts with Starbucks Corp., where he served as vice president, retail marketing, and at McDonald's Corp., where he served as senior vice president and chief marketing officer, Tokyo. Tam also has advertising agency experience, serving more than 11 years with Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the USA, most recently as the agency's international vice president on the McDonald's account. He holds a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in journalism from Northwestern University Northwestern University, mainly at Evanston, Ill.; coeducational; chartered 1851, opened 1855 by Methodists. In 1873 it absorbed Evanston College for Ladies. , and in 1983, earned a master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. in marketing and finance from the J.L. Kellogg Graduate School of Management at Northwestern. About Borders Group Borders Group Inc. (NYSE NYSE See: New York Stock Exchange :BGP (Border Gateway Protocol) The routing protocol that is used to span autonomous systems on the Internet. It is a robust, sophisticated and scalable protocol that was developed by the Internet Engineering Task Force (IETF). ) is a leading global retailer of books, music and movies with annual revenues of $3.7 billion. Headquartered in Ann Arbor, Mich., the company employs approximately 32,000 people worldwide. Borders Group operates over 450 Borders superstores This is a list of superstores by country. Multi-national
|
|
|||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion