Borders Group Converts Two Waldenbooks Locations in West Virginia to Borders Express Stores.ANN ARBOR, Mich. -- Borders Group has converted two Waldenbooks locations in West Virginia to Borders Express(TM) stores including: --Meadowbrook Mall, Bridgeport --Mercer Mall, Bluefield Bluefield, city (1990 pop. 12,756), Mercer co., extreme SW W.Va., in the Allegheny Mts. adjacent to Bluefield, Va.; settled 1777, inc. 1889. Lumber, transportation equipment, and machinery are produced, and there are quarries and coal mines. Bluefield State College is in the city, and nearby are two state parks. Customers are sure to enjoy the clean, stylish design of the new Borders Express stores as well as an expanded merchandise selection -- including music, movies, gifts and stationery -- and lower everyday pricing on a broad selection of bestsellers. Borders Group piloted the conversion of 37 Waldenbooks stores to Borders Express stores in 2004. During 2005, the company plans to expand the conversion program to approximately 75 to 100 additional stores, in an effort to create a more compelling mall-store presence, and deliver more consistent brand value across all formats. About Borders Group Headquartered in Ann Arbor, Mich., Borders Group is a leading global retailer of books, music and movies with more than 1,200 stores and over 32,000 employees worldwide. More detailed information on the company is available at www.bordersgroupinc.com. |
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