Borders Books and Music to Open Store in Normal, Ill.Business Editors Borders Books and Music(R) will open a 23,000-square-foot store in Normal this September. The store will be located on the southeast corner of Veterans Parkway The following roads are called the Veterans Parkway:
Borders will offer Normal residents a comfortable place to explore over 200,000 book, music, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and periodical titles, as well as the opportunity to experience cutting-edge service technology backed by a knowledgeable staff with a commitment to the community. "Integrating into the community is one of Borders' defining characteristics," said Mike Adkins, district manager for the new Normal location. "Free events such as lectures, author signings, musical performances, children's activities and `Benefit Days' that support local charities are important parts of the Borders experience." Borders selected the Normal location based on a variety of factors including demographics, traffic patterns, the availability of parking and the attractiveness of the site. As a retailer, Borders is unique in tailoring its title base to respond to the interests of the customers who shop each store location. Just 50 percent of Borders' title base is common to all stores, while the other half is customized to the location by experienced buyers using the company's sophisticated computerized inventory system. In addition to offering books, music and movies, Borders invites shoppers to unwind at Cafe Borders. In the Normal store, customers of the cafe can choose from a variety of gourmet coffees, teas and beverages and enjoy desserts and light lunch items. "Borders is a comfortable neighborhood retreat," said Adkins. "People come to our stores to read, meet with friends, study or just sip a cup of coffee while reading the newspaper. I think that Borders will be a welcome addition to Normal." Borders Group, Inc., (NYSE NYSE See: New York Stock Exchange :BGP (Border Gateway Protocol) The routing protocol that is used to span autonomous systems on the Internet. It is a robust, sophisticated and scalable protocol that was developed by the Internet Engineering Task Force (IETF). ) is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , United Kingdom, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Singapore, and the commonwealth of Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . A FORTUNE 500 company headquartered in Ann Arbor Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich., Borders Group employs 32,000 employees worldwide and operates over 370 Borders domestic superstores, 23 international Borders stores, 36 Books etc. locations and approximately 820 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through www.borders.com. More detailed information for journalists is available at www.bgimediacenter.com. Financial data is hosted on www.bordersgroupinc.com and information on Borders stores is available through www.bordersstores.com. |
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