Borders Books and Music to Open Store in Downtown Milwaukee, Wis.Business Editors ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--June 24, 2002 Borders Books and Music(R) will open its sixth Wisconsin store this November. The 18,000-square-foot store in downtown Milwaukee will be located in the building that formerly housed the Marshall Field's Marshall Field's was an iconic Chicago, Illinois, department store that grew to become a major chain before being acquired by Cincinnati-based Federated Department Stores on August 30, 2005. department store at Wisconsin Avenue and Plankinton Avenue. In addition to the new Borders store, the redeveloped building contains a hotel, business offices and three connections to the downtown skywalk, including one to the Shops of Grand Avenue The Shops of Grand Avenue (colloquially referred to as "Grand Avenue" or simply "The Grand") is an urban shopping plaza which spans three city blocks in the heart of downtown Milwaukee, Wisconsin. . Borders will offer residents and shoppers in downtown Milwaukee a comfortable place to explore over 140,000 book, music, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and periodical titles, as well as the opportunity to experience cutting-edge service technology backed by a knowledgeable staff with a commitment to the community. Free events such as lectures, author signings, musical performances, children's activities and `Benefit Days' that support local charities are important parts of the Borders experience. "Borders' new store in Milwaukee will definitely add to the ambiance am·bi·ance also am·bi·ence n. The special atmosphere or mood created by a particular environment: "The noir ambience is dominated by low-key lighting . . . of the revitalized downtown," said Cynthia Smith Cynthia Smith is a fictional character from the Mirror-Image worlds in the Stephen King and Richard Bachman Novels "Rose Madder", "Desperation" and "The Regulators," respectively. , district manager for the new Borders location. "The cafe will face the RiverWalk and, when weather permits, customers will have the option of sitting outside." Borders selected the downtown Milwaukee location based on a variety of factors including demographics, traffic patterns, the availability of parking and the attractiveness of the site. As a retailer, Borders is unique in tailoring its title base to respond to the interests of the customers who shop each store location. Just 50 percent of Borders' title base is common to all stores, while the other half is customized to the location by experienced buyers using the company's sophisticated computerized inventory system. In addition to offering books, music and movies, Borders invites shoppers to unwind at Cafe Borders. In the Milwaukee store, customers of the cafe can choose from a variety of gourmet coffees, teas and beverages and enjoy desserts and light lunch items. Seating along the RiverWalk will be available during the warmer months. "Borders will complement the other fine retailers in the downtown area," said Smith. "People can feel comfortable reading, studying, having a group discussion or simply sipping a cup of coffee in our stores. We know that downtown Milwaukee is a good fit for us." The downtown store will be Borders' third in Milwaukee. The Fox Point Borders is located at 8705 N. Port Washington; the Greendale store is located at 5250 S. 76th Street. Borders Group, Inc., (NYSE NYSE See: New York Stock Exchange :BGP (Border Gateway Protocol) The routing protocol that is used to span autonomous systems on the Internet. It is a robust, sophisticated and scalable protocol that was developed by the Internet Engineering Task Force (IETF). ) is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Singapore, and the commonwealth of Puerto Rico. A FORTUNE 500 company headquartered in Ann Arbor, Mich., Borders Group employs 32,000 employees worldwide and operates over 370 Borders domestic superstores, 23 international Borders stores, 36 Books etc. locations and approximately 820 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through www.borders.com. More detailed information for journalists is available at www.bgimediacenter.com. Financial data is hosted on www.bordersgroupinc.com and information on Borders stores is available through www.bordersstores.com. |
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