Borders Books and Music Introduces DVD Essentials Program.Business & Consumer/Retail Editors ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--June 4, 2002 This June, Borders Books and Music(R) (NYSE NYSE See: New York Stock Exchange :BGP (Border Gateway Protocol) The routing protocol that is used to span autonomous systems on the Internet. It is a robust, sophisticated and scalable protocol that was developed by the Internet Engineering Task Force (IETF). ) unveiled DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. Essentials, a program designed to inspire customers to collect DVDs or enhance their existing DVD collections. Borders multimedia buyers chose the DVD Essentials titles based on award winning or critically acclaimed content, special DVD extras not available on VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. and popularity among Borders customers. The resulting list of 207 titles provides a balanced mix of movies to build a comprehensive DVD collection. "Borders DVD Essentials program offers customers the end-all-be-all list for DVD collecting," said Len Cosimano, vice president of multimedia for Borders. "Our buyers have chosen movie titles appealing to every taste and we've made sure our customers can easily find them in section or at the information desk in a newly produced catalogue of movie titles with photos. For avid fans of the DVD format See VOB and DVD. , collectors cards will also be available that include a checklist." Some of the movies featured in June include "The Matrix," "The French Connection," "Fight Club," "Gettysburg" and "Independence Day." All DVD Essentials titles are denoted with a special label on the case. Every month Borders will feature 20 of the DVDs on the list in the DVD section of the store. Borders Group, Inc., (NYSE:BGP) is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Singapore, and the commonwealth of Puerto Rico. A FORTUNE 500 company headquartered in Ann Arbor, Mich., Borders Group employs 32,000 employees worldwide and operates over 370 Borders domestic superstores, 23 international Borders stores, 36 Books etc. locations and approximately 820 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through www.borders.com. More detailed information for journalists is available at www.bgimediacenter.com. Financial data is hosted on www.bordersgroupinc.com and information on Borders stores is available through www.bordersstores.com. |
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