Borders Books & Music Teams With the National Basketball Association and Reading Is Fundamental for Gift of Reading Holiday Book Drive.Business Editors ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--Nov. 19, 2003 Borders Books & Music(R) customers have the opportunity to share the joy of reading with children across the country this holiday season through the Gift of Reading holiday book drive, sponsored by Borders, the National Basketball Association National Basketball Association (NBA) U.S. professional basketball league. It was formed in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (1946). (R) (NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= ) and Reading Is Fundamental(R) (RIF Rif (rĭf) or Rif Atlas, range of the Atlas Mts., NE Morocco, NW Africa, curving along the Mediterranean coast from Ceuta to Melilla. Tidighin (8,056 ft/2,455 m) is the highest peak. ). As part of the book drive, customers may select children's books of their choice from any Borders store between November 20 and December 20, 2003, and contribute them at the time of purchase to a designated local literacy program. "There is no greater gift than the gift of reading," said Michael Spinozzi, executive vice president and chief marketing officer for Borders Group. "Borders is fortunate to collaborate with the NBA and RIF to offer more children the chance to open their hearts and minds to the joys and opportunities reading provides." Community partners of the NBA's "Read to Achieve" initiative or those organizations who are a part of RIF's nationwide network of literacy programs will receive the books collected as a result of Borders' book drive. The efforts of the NBA and RIF collectively serve more than 50 million children each year. "The Gift of Reading book drive is a great collaboration for the NBA and Borders, and the result will be that thousands of kids will now have a book to call their own during the holidays," said Kathy Behrens, NBA vice president community relations 1. The relationship between military and civilian communities. 2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities. . "We are thrilled to join with Borders and the NBA, both long-standing supporters of Reading Is Fundamental, on this important effort to deliver the gift of reading to deserving children and families this holiday season," said Carol Rasco, president and chief executive officer of Reading Is Fundamental. Donated children's books can be favorite childhood storybooks or, for those needing recommendations, customers can access Borders' holiday gift center at www.bordersstores.com/gifts to view children's titles featured in the 2003 Borders holiday catalog as well as the best titles of 2003, based on sales and critical acclaim. About Borders Group Borders Group Inc. (NYSE NYSE See: New York Stock Exchange :BGP (Border Gateway Protocol) The routing protocol that is used to span autonomous systems on the Internet. It is a robust, sophisticated and scalable protocol that was developed by the Internet Engineering Task Force (IETF). ) is a leading global retailer of books, music and movies. Headquartered in Ann Arbor, Mich., the company employs 32,000 people worldwide and operates over 430 Borders domestic superstores; 37 international Borders stores, located primarily in the U.K. and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. ; 36 Books etc. stores throughout Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. ; and approximately 750 Waldenbooks stores in malls across America. Teamed with Amazon.com, the company also offers online shopping through Borders.com (www.borders.com) and Waldenbooks.com (www.waldenbooks.com). More detailed information on the company is available at www.bordersgroupinc.com. Information regarding Borders store locations, in-store events and title reservation is available through www.bordersstores.com. About the NBA's Read to Achieve The NBA's Read to Achieve program is a year-round campaign to help young people develop a life-long love for reading and encourage adults to read regularly to children. Reaching an estimated 50 million children a year, Read to Achieve is the most extensive educational outreach initiative in the history of professional sports. In addition to being supported by all 29 NBA teams, 16 WNBA WNBA Women's National Basketball Association WNBA World Ninepin Bowling Association WNBA Wannabe Nasty Boys Association WNBA Women's National Book Association, Inc. WNBA Warszawski Nurt Basketu Amatorskiego teams, the eight teams that make up the NBA's new minor league, the National Basketball Development League (NBDL NBDL National Basketball Development League NBDL Naval Biodynamics Laboratory NBDL National Biodynamics Laboratory ), Read to Achieve is supported by the NBA's officials, parents and wives of players organizations, and the NBA Players Association and Retired Players Association. About Reading Is Fundamental Reading Is Fundamental (RIF) prepares and motivates children to read by delivering free books and literacy resources to those families who need them most. The oldest and largest children's and family nonprofit literacy organization in the U.S., RIF operates through 435,000 volunteers at 23,000 sites nationwide. RIF programs annually serve 5 million children of all ages, most of whom are at risk of educational failure, with a focus on those from birth to age 11. Supported by the U.S. Department of Education, corporations, foundations, community organizations, and individuals, RIF has provided more than 250 million books for children to choose and keep since its founding in 1966. |
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