Borders Books & Music Stores Roll Out T-Mobile HotSpot Wireless Broadband Service in Over 330 Stores.Lifestyle Editors/Business Editors ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--Sept. 4, 2003 Borders Stores in Rhode Island Rhode Island, island, United States Rhode Island, island, 15 mi (24 km) long and 5 mi (8 km) wide, S R.I., at the entrance to Narragansett Bay. It is the largest island in the state, with steep cliffs and excellent beaches. Now Offer Wireless Broadband High-speed wireless transmission of data. What is "high" speed is always a changing number. Wireless systems are typically slower than land-based, wireline networks. In the past, wireless broadband started at 250 Kbps, whereas land-based broadband was generally considered to start at T1 Internet Service Borders Group (NYSE NYSE See: New York Stock Exchange :BGP (Border Gateway Protocol) The routing protocol that is used to span autonomous systems on the Internet. It is a robust, sophisticated and scalable protocol that was developed by the Internet Engineering Task Force (IETF). ), allied with T-Mobile USA Inc., continues to install T-Mobile(R) HotSpot service at Borders Books & Music(R) locations, now offering customers Wi-Fi (802.11b) high-speed wireless broadband Internet service in the Cranston and Providence stores in the state of Rhode Island. More than 330 stores across the country are now Wi-Fi enabled with plans to outfit nearly all of the 420 Borders Books & Music stores in time for the holiday shopping season. Knowing that a large percentage of users are cafe customers, T-Mobile worked with Borders to design and distribute free 24-hour day passes for T-Mobile HotSpot service in the form of coffee cup sleeves. The promotional sleeves are now distributed in all Wi-Fi enabled Borders stores, and have successfully converted Cafe Borders customers to Wi-Fi users by offering them a unique password to use the service free for 24 hours Adv. 1. for 24 hours - without stopping; "she worked around the clock" around the clock, round the clock in exchange for buying a cup of coffee. "Our relationship with T-Mobile gives Borders customers a relaxing place where they can access a world of information without time or comfort constraints," says Tami Heim, president of Borders. "We're working with T-Mobile to develop unique ways to encourage shoppers in Wi-Fi enabled Borders stores to use the service, which is experiencing steady growth." "Since launching the T-Mobile HotSpot service last year, Borders has been an enthusiastic partner and through the recent coffee sleeve promotion we've literally put access to our service in the hands of every Borders cafe customer," said Joe Sims, vice president and general manager of T-Mobile HotSpot. "We've found once someone's been introduced to the world of Wi-Fi, they are loyal fans and repeat users." T-Mobile HotSpot service allows customers with a wireless enabled laptop or PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). to access the Internet or intranets at super fast speeds at more than 2,700 convenient public locations they already go such as Borders stores, airports and the clubs and lounges of American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the , Delta Air Lines, and United Airlines, Starbucks coffeehouses, and, soon Kinko's. At Borders, customers can indulge in personal interests such as reading online book reviews and experiencing rich multimedia audio and video services. Additionally, Borders is a great environment to catch up on e-mail, download important presentations or access their corporate intranet from a comfortable chair. To connect, customers need a T-Mobile HotSpot account and a Wi-Fi enabled laptop or PDA. To use the service, customers simply need to launch their Internet browser See Web browser. from within a participating Borders and login. A variety of plans currently are available, including the Unlimited National subscription plans starting at $29.99 a month giving customers unlimited access to all 2,700 T-Mobile HotSpot locations nationwide. A $19.99 per month unlimited add-on plan is available for T-Mobile voice and data customers. Rate, location and other information about the T-Mobile HotSpot service can be found at www.t-mobile.com/hotspot/borders. About Borders Group Borders Group is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , United Kingdom, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Singapore and the commonwealth of Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . A FORTUNE 500 company headquartered in Ann Arbor, Mich., Borders Group employs 32,000 worldwide and operates over 420 Borders domestic superstores, 35 international Borders stores, 37 Books etc. locations and approximately 750 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through Borders.com (www.borders.com) and Waldenbooks.com (www.waldenbooks.com). More detailed information on the company is available at www.bordersgroupinc.com. Information on Borders stores is available through www.bordersstores.com. About T-Mobile, USA Based in Bellevue, Wash., T-Mobile USA Inc. is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telekom AG (NYSE: DT). T-Mobile operates the largest GSM/GPRS 1900 voice and data network in the country, reaching over 245 million people including roaming and other agreements. In addition, T-Mobile operates the largest carrier owned Wi-Fi (802.11b) wireless broadband (WLAN See wireless LAN. WLAN - wireless local area network ) network in the country, available in more than 2,700 public access locations including Starbucks coffeehouses, Borders Books and Music, airports and American Airlines Admirals Clubs, United Red Carpet Clubs and Delta Air Lines Clubs. T-Mobile is committed to providing the best value in wireless service through its GET MORE(R) promise to provide customers with more minutes, more features and more service than any other wireless provider. For purposes of this press release, references to T-Mobile USA Inc. consist of T-Mobile USA Inc. and Powertel Inc. For more information, visit the company Web site at www.t-mobile.com. |
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