Borders Book and Music commits to chainwide installation of Sensormatic's Ultra-Max technology; 90 store rollout completed in October.

DEERFIELD BEACH, Fla.--(BUSINESS WIRE)--Dec. 12, 1995-- Sensormatic Electronics Corporation (NYSE:SRM) today announced that Borders Book and Music, a chain of multi-media mega stores headquartered in Ann Arbor, Mich., has replaced its magnetic and swept radio frequency anti-shoplifting systems with Sensormatic's Ultra-Max(R) acousto-magnetic electronic article surveillance (EAS) technology chainwide. Borders' decision to fully implement the Ultra-Max technology was based on its superior performance and recent source tagging advancements for the prevention of theft in the music industry.

Borders Book and Music will use Ultra-Max labels to protect its music merchandise. Ultra-Max labels will be affixed, or source tagged, to all compact discs and videos. The attributes of acousto-magnetic technology allow it to protect CD's against shoplifting with no effect on system performance. Metal content found in CD's can detune some anti-shoplifting technologies rendering them ineffective. Foil-lined bags, a common shoplifter's tool, have a similar effect.

The false-alarm-free performance and reliable deactivation of Ultra-Max, coupled with the National Association of Recording Merchandisers' (NARM) recommendation earlier this year to source tag CD's with the acousto-magnetic EAS technology and the subsequent shipment of source tagged products to participating retailers in the marketplace, were deciding factors in Borders' choice of Sensormatic's loss prevention system.

"Sensormatic's Ultra-Max technology will provide us with an important tool in achieving our loss prevention objectives," said Ed Wilhelm, vice president of finance for Borders Book and Music.

Sensormatic's introduction of a new security label designed specifically for the book market also contributed to Borders' commitment. The new book label is thinner and can be dropped into or adhered to books which makes it the most versatile anti-theft label available today.

"We take particular pride in knowing Borders Book and Music looks to us for the technology, the products and the services to make their loss prevention commitment a reality," said Joe Ryan, Sensormatic vice president of marketing. "Sensormatic's Ultra-Max technology is becoming the loss prevention standard in the multi-media and book industry, just as it is in the music and home center market segments."

Borders Book and Music joins other leading book retailers in installing Ultra-Max, including Walden Books.

Sensormatic Electronics Corporation, the world leader in electronic security, and the Official Electronic Security Supplier for the 1996 Olympic Games in Atlanta, is a fully integrated supplier of electronic security systems to retail, commercial and industrial markets.

The company's electronic article surveillance (EAS), closed circuit television (CCTV) and exception monitoring systems are used by both soft goods and hard goods retailers to deter shoplifting and internal theft.

Sensormatic's CCTV, access control and electronic asset protection (EAP) security systems are used by retail, commercial and industrial customers to protect assets, information and people. All of the company's products are marketed by an extensive worldwide sales and service organization complemented by a broad distribution network.

CONTACT: Cam Granstra, 312/329-7658

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Louis Chiera, 305/420-2295