Bordeaux Wine Bureau Opens Today's Bordeaux Nominations for 2007 Program.Wines due by January 23, 2007 NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- On behalf of the Conseil Interprofessionnel du Vin de Bordeaux (CIVB CIVB Conseil Interprofessionel des Vins de Bordeaux (French: Bordeaux Wine Board) CIVB Combustion Induced Vortex Breakdown CIVB Configuration Interaction Valence Bond ), the Bordeaux Wine Bureau invites U.S. wine importers and distributors to nominate wines for Today's Bordeaux: One Hundred Classic, Contemporary, Affordable Wines. The centerpiece of this campaign, now in its second year, is a three-city press and trade tasting tour with stops in Boston, Washington, D.C., and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. in May 2007 featuring Bordeaux winemakers. Last year's events in New York, Chicago and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden drew more than 800 trade and press visitors. Importers and distributors are invited to nominate wines from any Bordeaux appellation ap·pel·la·tion n. 1. A name, title, or designation. 2. A protected name under which a wine may be sold, indicating that the grapes used are of a specific kind from a specific district. 3. The act of naming. priced between $8-$25 retail. There is no limit to the number of nominations importers and distributors may submit and there is no entry fee. An independent jury of recognized experts will select the 100 best representatives of Bordeaux in a blind tasting. In addition to the tour, these 100 stand out Bordeaux will be promoted through multiple channels. The deadline for submissions is January 23, 2007. Bordeaux wine importers and distributors may register nominations by following these three steps. STEP ONE: Download and fill out the submission form found at www.bordeauxwinebureau.org STEP TWO: Fax or email the form to Ross Wassermann, Benson Marketing Group, Wassermann@bensonmarketing.com or fax: (212) 504 2725 STEP THREE: Ship two (2) bottles of each wine by January 23, 2007 to Ross Wassermann Benson Marketing Group 787 Seventh Avenue, 9th floor New York, NY, 10019 Phone: (212) 786-6082 Wassermann@bensonmarketing.com The $8-$25 price range represent 80% of all Bordeaux and offers the quality and value that appeal to American consumers. However, the mystique and high prices of classed growths (only 5% of total production) has led to a perception that Bordeaux is expensive and difficult to appreciate. This program is designed to communicate the message that Bordeaux is affordable, easy to appreciate and appropriate for all occasions and budgets. About the Bordeaux Wine Bureau The Bordeaux Wine Bureau is the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most representative for the CIVB in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Created in 2005, the Bureau is managed by Benson Marketing Group, a wine marketing agency with offices in New York and Napa Valley Napa Valley, Calif.: see under Napa. Napa Valley greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990] See : Wine . The CIVB was founded in 1947 and represents more than 10,000 Bordeaux producers and 400 negociants. |
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