Boot Maker Justin Brands Steps Up Customer Service; Dealers Applaud New B2B E-Commerce Site Using HAHT Commerce e-Scenarios.

Business Editors

RALEIGH, N.C.--(BUSINESS WIRE)--Aug. 1, 2000

HAHT Commerce, a leading global provider of business-to-business (B2B) sell-side e-commerce solutions, today announced Justin Brands has successfully launched its new B2B dealer Web site in order to offer the best possible service to its customers.

"Justin has a strong history of providing unparalleled customer service, and the new B2B site continues our efforts to remain a leader in the industry when serving our dealers," said Randy Watson, president and CEO of Justin Brands. "We did an initial rollout and the feedback we are receiving from our dealers is extremely positive - they love it!"

"Dealers can check inventory and actually place orders on the weekend - the busiest selling time of their week. They like the fact that they can control their ordering process more readily and all agree the implementation of the program has been very thorough, easy to use and easy to understand. We know this will continue to help expand Justin's presence in the Western industry," said Watson.

The Justin site uses HAHT's Commerce e-Scenarios--HAHT Track and HAHT Shop--to better manage its extensive dealer base. "The HAHT e-Scenarios integrated quickly with our ERP system," said Rush Weston, vice-president of information technologies at Justin Brands. "We often find it a challenge to integrate off the shelf software products with SAP's apparel and footwear solution, but HAHT made it easy." Weston also credits the Rapid Application Development methodology and HAHT partner Clarkston-Potomac as key to getting Justin's first e-commerce initiative up and in the hands of dealers.

About Justin Brands

Justin Brands is the world's preeminent producer of western boots and quality work, sport, and casual footwear. Distributed by specialty retailers throughout the United States, Justin, Tony Lama, and Nocona footwear unquestionably bear the most recognized brands in the western lifestyle industry while the Chippewa brand is highly regarded in the sport and outdoor footwear markets.

About Clarkston-Potomac

Clarkston-Potomac helps its clients Seize the Advantage by providing comprehensive, strategic business solutions driven by e-business. The company harnesses the power of the Internet to unleash its clients' business potential by providing a full range of services including strategy, implementation and application support. Through a client partnership approach, Clarkston-Potomac collaborates with its clients to articulate a competitive business vision and assemble a high-energy deployment team to build business models with Coherent Speed. Clarkston-Potomac guides clients in the pharmaceutical, high tech, telecommunications, and manufacturing markets. The company, with headquarters in Durham, N.C., has locations in Atlanta, Boston, Chicago, Detroit, San Francisco and India. For more information, visit the Clarkston-Potomac's Web site at www.clarkstonpotomac.com.

About HAHT Commerce

HAHT Commerce Inc. is a leading global provider of business-to-business (B2B) sell-side e-commerce solutions. The HAHT Commerce e-Scenario(tm) application suite is the first back-office-integrated solution to automate marketing, selling, fulfillment, service and online catalog functions across the entire business customer lifecycle. This packaged Internet software enables companies to increase revenue, improve service levels, and reduce sales channel management costs. HAHT Sellside Links and the HAHT Sellside Exchange enable suppliers to sell goods in multiple e-marketplaces and trading exchanges via a single connection. These solutions offer rapid implementation, pre-packaged integration with back-end systems, easy customization and large-scale deployment. HAHT maintains strategic partnerships with leading software vendors such as SAP, Microsoft and Novell, e-marketplaces such as Commerce One and Ariba, and major systems integrators. More information on HAHT, its customers, partners and products can be found at www.haht.com.

Note to Editors: HAHT, the HAHT Commerce logo, HAHTsite, Commerce e-Scenario, Sellside Links and Sellside Exchange are trademarks or US/EU registered trademarks of HAHT Commerce, Inc. All other corporate, product, and trade names are property of their respective companies.