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Boot Camp focuses on the basics.


If you didn't grow up on a farm or major in ag in college, where do you get ag knowledge? If you grew up on a farm or majored in ag in college where do you get your marketing knowledge?

The Agri-Marketing Boot Camp Software from Apple that enables an Intel x86-based Macintosh to host the Windows XP operating system. Boot Camp is used to divide the hard disk into Windows and Mac partitions, to install the necessary drivers and to create a dual boot environment. , scheduled for October 5-6 aims to address these issues. The two day program, sponsored by the National Agri-Marketing Association, will focus on the basics of production agriculture and agricultural marketing.

Heading up the committee organizing the event is Beth Burgy, vice president of Broadhead + Company.

"This seminar is ideal for entry level ag communications professionals or for seasoned veterans to brush up to paint, or make clean or bright with a brush; to cleanse or improve; to renew.

See also: Brush
 on the basics," says Burgy. "This will give you the tools you need to be more effective in the industry."

Beginning the afternoon of October 5, the Boot Camp will kick off with an overview on "Trends in American Agriculture." This session will be presented by Greg Scheer, economist from Doane Ag Services. From there, attendees can choose two of three breakout sessions:

* Livestock 101: This session will be presented by Holly Martin, editor of High Plains Journal and other industry experts.

* Specialty Markets 101: This session will he presented by Mike Gustafson, manager, creative group of John Deere

* Row Crop 101: This session will be presented by an expert from Pioneer Hi-Bred Pioneer Hi-Bred is one of the largest U.S. companies which produces hybrid seeds for agriculture. History
In 1926, farm journal editor and future U.S. Vice President Henry A. Wallace, along with a group of Des Moines, Iowa businessmen, started the "Hi-Bred Corn Company".
 International.

The day will finish off with a reception and dinner that includes a producer panel moderated by Ken Root, NAFB NAFB National Association of Farm Broadcasters (now National Association of Farm Broadcasting)
NAFB National Association of Farm Broadcasting (formerly National Association of Farm Broadcasters; Platte City, Missouri) 
.

October 6 will begin with "Ag Marketing 101," which will focus on the principles of ag marketing and also feature ag-related case studies. This session will be presented by Bob Cline cline, in biology, any gradual change in a particular characteristic of a population of organisms from one end of the geographical range of the population to the other. , lecturer at University of Iowa Not to be confused with Iowa State University.
The first faculty offered instruction at the University in March 1855 to students in the Old Mechanics Building, situated where Seashore Hall is now. In September 1855, the student body numbered 124, of which, 41 were women.
 and advertising veteran.

The morning will feature three breakout sessions;

* Agency 101: Jill Green, senior vice president, The Meyocks Group will present this session.

* Understanding Media Research and Planning: presented by Sheree Johnson, senior vice president, NKH&W.

* How to Write a Marketing Plan: will be presented by Colleen col·leen  
n.
An Irish girl.



[Irish Gaelic cailín, diminutive of caile, girl, from Old Irish.
 Church McDowall, Osborn & Barr Comm See comms. .

The Boot Camp will wrap up focusing on some of the inherent challenges in business-to-business marketing. This session will be presented by Dr. Gene Brown, director of the Center for Direct Marketing, Education and Research, the Henry Bloch School of Business at the University of Missouri-Kansas City.

For questions call 913-491-6500 or visit www.nama.org.
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:National NAMA news: news and information for members and friends of NAMA
Publication:Agri Marketing
Geographic Code:1USA
Date:Sep 1, 2004
Words:386
Previous Article:Run showcases Iowa agriculture.
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