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Boost Mobile and The Retail Mafia Introduce Limited Edition Motorola i835 Cell Phone; Collaboration Marks Legendary New York Streetwear Brand Collective's Entry to Wireless Phone Market.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Boost Mobile(R), a lifestyle-based telecommunications brand that develops and distributes wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 products for the youth market, today introduced a collection of limited edition phones designed by The Retail Mafia, a tightly knit Adj. 1. tightly knit - closely and firmly integrated; "a tight-knit organization"
tight-knit

integrated - formed into a whole or introduced into another entity; "a more closely integrated economic and political system"- Dwight D.
 collective of the world's most highly regarded and sought after New York-based streetwear brands (alife, aNYthing, The J.Money Collection, Frank151, situationormal and SSUR). The collaboration marks the legendary New York streetwear brand collective's entry into the wireless phone market.

Packaged in a gunmetal gunmetal, a bronze, an alloy of copper, tin, and a small amount of zinc. Although originally used extensively for making guns (from which it received its name), it has been superseded by steel, and it is now chiefly employed in casting machine parts.  "mafia-style" briefcase, the custom designed Motorola i835 cell phone features six exclusive designs by each of The Retail Mafia brands. In addition, each handset comes with a limited edition Retail Mafia T-shirt, external texting keyboard accessory, desktop charger, black earpiece, Retail Mafia screen cloth to maintain the handset's unique finish and a premium service warranty with a dedicated Motorola service number for Retail Mafia customers.

These custom Motorola i835 handsets from Boost Mobile feature six exclusive designs by each of The Retail Mafia. Each brand-specific handset produced includes specially designed wallpapers and ringtones that represent The Retail Mafia collection.

Available in a limited quantity of 50 phones at each of the four Retail Mafia retail locations (alife, aNYthing, situationormal and SSUR) and the collective's two online retailers (Frank151 and The J.Money Collection), the special designed phones retail for $299.99.

The Retail Mafia-branded Motorola i835 phone from Boost also includes the following features/capabilities:

--Nationwide Boost(TM) Walkie-Talkie

--Boost(TM) Multi-Media Messaging and Text Messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length.  

--Boost(TM) Wireless Web

--Large Color Screen (130x130)

--Java(R)-Enabled Games and Applications

--Hands-free Speakerphone

--GPS-Enabled (Global Positioning System Global Positioning System: see navigation satellite.
Global Positioning System (GPS)

Precise satellite-based navigation and location system originally developed for U.S. military use.
)

--Polyphonic and Voice Ringtones

--Up to 135 minutes talk time

--Up to 60 hours standby time

--Outside display

--Voice Mail

--VibraCall(TM) Alert

--Picture Viewer

--National Roaming

--600-Entry Phonebook

--Voice Notes

--Voice Activated Dialing

Boost Mobile pay-as-you-go pricing provides maximum value to youth customers by offering competitive peak and off-peak rates that meet their lifestyle needs. Calls are 20 cents per minute Monday through Friday, 7 a.m. to 9 p.m., and 10 cents per minute after 9 p.m. Monday through Friday and on weekends (long distance calling and roaming included at no extra charge). Boost(TM) Walkie-Talkie is $1.50 per day for unlimited nationwide use and the charge applies only on the days the service is used.

Boost Mobile customers pay for minutes only as they need them through the purchase of Re-Boost(TM) cards. There are no credit checks, hidden charges or monthly bills. Re-Boost(TM) cards are available in $20, $30 and $50 denominations and may be purchased, as needed as needed prn. See prn order.  at all authorized Boost retailers.

About The Retail Mafia

The Retail Mafia is a tightly knit collective of the world's most highly regarded and sought after New York-based street wear brands. The crew is structured and operated to resemble a traditional mafia family. These brands work together to inspire and support each other, and as a collective are pioneers in the world of apparel merchandising and marketing. The Retail Mafia family includes:

alife: alife was opened in October of 1999 on Orchard Street The name Orchard Street can refer to the following roads:
  • Orchard Street (Manhattan), New York City
  • Orchard Street (London)
  • Orchard Road, Singapore
 in New York City's legendary Lower East Side with a mission to create a cultural exchange center that encompassed retail, art exhibition, and design with focus on quality of execution and relevance. At the time, alife noticed that the people making art, writing on walls, producing music, and taking pictures were also making consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
. alife started what then became a multi-dimensional company active in publishing, retail, footwear, apparel, music, product development and creative direction.

aNYthing: aNYthing (A New York Thing) has been one of New York's most recognizable brands amongst the creative downtown scene, even before its creation in 2001. Started by A Ron, the Don of the Retail Mafia and key player behind the success of the Supreme brand, the company was not only built on undefeatable vision, but also on a strong reputation. Over the years, the company has evolved from the sole production of garments into a creative work force which includes project collaborations with Agnes B, the recent inception of its aNYthing record label, and the coming-soon launch of the brand's flagship store.

The J.Money Collection: Created by Jamie Story, The J.Money Collection is one of the most dynamic streetwear labels to date. Already heralded in fashion-forward circles worldwide, J.Money has not only staked a solid share of New York's Retail mafia, but has been showcased in the world's most celebrated retail boutiques. Jamie Story also has partnerships with Vehicle Skateboards and thecut(TM).

Frank151: Frank151 is more than a strong brand; it is a rapidly growing cultural icon. The company develops, publishes and distributes the Frank Book, a pocket-sized publication, and also produces and distributes Frank-branded merchandise. With the Frank Book as its centerpiece, the Frank151 movement is building a strong foundation in Verge Culture(TM) epicenters worldwide. By capturing the essence of the global urban mindset mind·set or mind-set
n.
1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations.

2. An inclination or a habit.
 and youth lifestyle, Frank151 is influencing, enhancing and changing generations and cultures worldwide.

situationormal: The 2003 opening of situationormal in historical Downtown Los Angeles Downtown Los Angeles is the central business district of Los Angeles, California, located close to the geographic center of the metropolitan area. The sprawling, multi-centered megacity is such that its downtown core is often considered just another district like Hollywood or  was a breath of fresh air into the city's retail scene, and has quickly become a destination point for shoppers from around the world. Owned and operated by Gregory "Bumpy" Johnsen, the store carries a selectively chosen assortment of hard-to-find, high-end apparel lines and sneakers sneakers
Noun, pl

US, Canad, Austral & NZ canvas shoes with rubber soles

sneakers npl (US) → zapatos mpl de lona; zapatillas fpl 
 from around the globe. Greg spends much of his time traveling the world looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 fresh and new brands to carry in his store alongside his own line, SNAFU sna·fu   Slang
n. pl. sna·fus
A chaotic or confused situation.

adj.
In a state of confusion or chaos.

tr.v. sna·fued, sna·fu·ing, sna·fus
To make confused or chaotic.
. The store's hard-to-find location in an unconventional shopping area has added to its luster and uniqueness within the global network of elite retail boutiques.

SSUR: Founded by artist Ruslan "Russ" Karablin, the SSUR brand originally planted its roots in the New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 art scene in 1987. Russ gained attention when he released a series of paintings at group shows in NYC NYC
abbr.
New York City


NYC New York City
, but like many artists of his generation Ruslan found T-shirts to be a better vehicle for showing his work. Designing T-shirts has now turned into a full menswear line available in better boutiques around the world and at his own retail store located in NYC's NoLita area. Strongly contributing to the worlds of fashion and art, the SSUR influence has been recently reflected in the financial successes of companies such as Stussy, BathingApe, and Supreme, all of which claim SSUR as a major influence.

Check out www.retailmafia.com for more information about The Retail Mafia.

About Boost Mobile

Based in Irvine, Calif., Boost Mobile LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a subsidiary of Sprint Nextel Corp. (NYSE NYSE

See: New York Stock Exchange
:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is one of the fastest-growing wireless services in the U.S. and now has more than 2 million customers -- the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost(TM) Walkie-Talkie service and Re-Boost(TM) cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.

For more information about Boost Mobile's limited edition Retail Mafia phones or to speak to a Retail Mafia representative please contact Sarah Cirkiel, scirkiel@pitchcontrolpr.com, or Jill Meisner, jmeisner@pitchcontrolpr.com at Pitch Control Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . For more information regarding Boost Mobile please contact Andrew Colley, colley@boostmobile.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company Profile
Geographic Code:1USA
Date:Dec 8, 2005
Words:1243
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