Boost Mobile and RETNA Team up to Present an Exclusive Mobile Art Content Collaboration.Leading Youth Wireless Provider Partners with Renowned Artist Offering Exclusive Art to Customers IRVINE, Calif. -- Boost Mobile([R]) today announced an exclusive content deal with Los Angeles-based artist RETNA offering its youth wireless customers an opportunity to own and experience a piece of artwork from the renowned artist on their Boost Mobile phone, for a fraction of the high gallery fees. "We are extremely fortunate to have the opportunity to collaborate with talented artists such as RETNA, and are pioneering in our efforts to differentiate this high quality content," said Jeff Park, director of business development for Boost Mobile. "We are developing an intense and immersive experience on the web that is consistent with the quality of the artist's work and enables Boost customers to experience their art in a meaningful way." On display at Boost Mobile's Street Culture Lounge The Culture Lounge is a visual art, philosophy, literary, and culture magazine that emphasizes diversity and expression through the creative forms. Published in Columbus Nebraska, US since May 2006, the main focus is raising the awareness of the individual and embracing and Gold Box Mission during the MAGIC and ASR (Automatic Speech Recognition) Using voice recognition to replace keypad entry for telephone voice menus. Typically used to speak the digits 0 through 9 insted of keying them, ASR systems may be able to recognize a limited vocabulary. See voice recognition and AVSR. tradeshows, the partnership with RETNA expanded beyond wireless content. Boost Mobile also plans to collaborate with the artist to design limited edition mobile accessory collections, as well as other products that are relevant to mobile communication and pop culture. Boost Mobile's support of a creative lifestyle, culture and attitude is represented by this exclusive deal as an extension of the brand's commitment to enhancing the youth wireless experience. "Working with Boost Mobile has turned into an extremely exciting relationship for me," said RETNA. "I'm looking forward to building this into an even more solid partnership in the future, beginning with using the mobile phone as a new canvas, allowing me to introduce a brand new audience to my style." Beginning later this month, RETNA's custom designed wallpapers will be available for purchase to Boost Mobile customers directly from their Boost Mobile phone via Boost Wireless Web or at www.boostmobile.com for an expected price of $1.99. Boost Mobile's strategic alliance with artists, such as RETNA, opens an opportunity for a wider audience to get acquainted with some of the country's most sought after artists. About RETNA Los Angeles-based RETNA's more well-known mediums include corporate advertisements of women from illuminated signs embellished in a style that not only recalls Mayan and Egyptian hieroglyphs Egyptian hieroglyphs (sometimes called hieroglyphics) was a writing system used by the ancient Egyptians that contained a combination of logographic and alphabetic elements. Cartouches were also used by the Egyptians. but even the aesthetic heights of Byzantium with its mosaic tiling of Christ and other deities. In one work, the well-known and ill-fated r'n'b singer, Aaliyah, gazes upwards while color explodes like jeweled fragments around her. RETNA's intervention in these advertisements elevates the perception of the mostly anonymous females - fodder for representing desire and selling other objects - to a form of idolatry Idolatry Aaron responsible for the golden calf. [O.T.: Exodus 32] Ashtaroth Canaanite deities worshiped profanely by Israelites. [O.T. . PICA (1) In word processing, a monospaced font that prints 10 characters per inch. (2) In typography, about 1/6th of an inch (0.166") or 12 points. Perth Institute of Contemporary Arts Perth Institute of Contemporary Arts (PICA) is Western Australia's premiere contemporary visual and performance arts venue. Housed in the iconic heritage buildings of the old Perth Boys' School in Northbridge, Western Australia, PICA serves to promote contemporary arts in Western . Australia. www.Marquislewis.com About Boost Mobile Based in Irvine, California Irvine is an incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28 1971, the 69.7 square mile (180.5 km²) city has a population of 202,079 (as of 2007). , Boost Mobile, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a division of Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind Corporation, (NYSE NYSE See: New York Stock Exchange :S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost(TM) Walkie-Talkie service and Re-Boost[R] Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music and action sports-related activities. Experience Boost on the Web at www.boostmobile.com. To inquire about the exclusive content deal, to obtain images, or to speak with one of the artists, please contact Sarah Cirkiel (scirkiel@pitchcontrolpr.com) or Jill Meisner (jmeisner@pitchcontrolpr.com) at Pitch Control Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most 212.475.4919. For more information regarding Boost Mobile please contact the Boost Mobile Media Center at 949.789.4900; press@boostmobile.com. |
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