Boost Mobile and Quiksilver Continue Brand Alliance with Second Roxy-Branded Wireless Phone.IRVINE, Calif. & HUNTINGTON BEACH Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Calif. -- New Limited Edition, Co-Branded Phone Fuses Roxy Fashion and Boost(TM) Customized Wireless Services Designed for Female Trendsetters Boost Mobile(TM) and Quiksilver Inc. (NYSE NYSE See: New York Stock Exchange :ZQK) have announced an extension of their existing brand alliance with today's launch of the limited edition Roxy Motorola i830 phone from Boost Mobile (known by adoring a·dore v. a·dored, a·dor·ing, a·dores v.tr. 1. To worship as God or a god. 2. To regard with deep, often rapturous love. See Synonyms at revere1. 3. fans as the "Roxy"). Offered exclusively from Boost Mobile, the new phone is designed to meet the lifestyle needs of today's young women by featuring Roxy design details targeting females with an active and fashionable lifestyle. The Roxy label, owned by Quiksilver, is the world leader in casual lifestyle apparel and accessories for young women. The Roxy brand represents freedom, fun and individual expression, which are reflected in the design of the Roxy phone, manufactured by Motorola. The Roxy phone also includes custom wireless services, including ringtones specifically selected by the Roxy design and marketing team with the "Roxy girl" in mind, such as "Hey Ya!," "I Miss You," "Beautiful," "Charlie's Angels," "If I Can't," and "Buffalo Soldier buffalo soldier Nickname given to members of African American cavalry regiments of the U.S. Army who served in the western U.S. (1867–96). An 1866 law authorized the army to form cavalry and infantry regiments of African American men under the command of white ." The fashionable Roxy phone includes preloaded games such as Diva Dee Dancing, Element Surfing, Etch A Sketch Etch A Sketch is a registered trademark for a mechanical drawing toy manufactured by the Ohio Art Company. An Etch A Sketch resembles a thick, flat gray screen in a plastic frame, and is equipped with two knobs on the front of the frame in the lower corners. , and Snow Shredder. "Fans of our wildly popular first generation Roxy phone consider it as much a fashion statement as a wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. device," said Neil Lindsay, senior director of product management for Boost Mobile. "We took what girls liked about the first Roxy phone and made it sleeker, smaller, and more stylish with enhanced entertainment features. Fusing Roxy design elements with customizable wallpaper, ringtones and beach-themed display, the new Roxy phone is the ultimate accessory aimed at young women who want the latest and greatest in fashion and function." "After the great feedback and overwhelming demand from the first Roxy phone, we are thrilled to continue making brand history with Boost Mobile and Motorola. The handset reflects what a 'Roxy' girl demands in a phone, making it easy to deliver a consumer experience that makes sense for consumers," said Matt Jacobson, vice president of Quiksilver Entertainment. The Roxy Motorola i830 phone from Boost Mobile(TM) offers the following additional features: --Roxy-inspired design, including silver color with pearly white accents and the Roxy logo --Nationwide Boost Digital Cellular and Boost(SM) Walkie-Talkie service --One Touch Boost Walkie-Talkie --Hands-free voice integrated speakerphone and voice-activated dialing --Vivid 65,000 color display --Caller ID and VibraCall(R) Alert --Pre-loaded and downloadable Java(TM) games, screensavers and wallpaper --Pre-loaded and downloadable polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently. and voice ringtones --Boost(TM) Wireless Web access, text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. and AOL Instant Messenger See AIM. services --Stylish and ergonomic clamshell design --Voice notes conversation capture -- captures memos or incoming phone conversations for future playback --600 contact phone book allowing storage for up to eight numbers per contact --GPS enabled --Up to 135 minutes talk time (slim lithium ion A rechargeable battery technology introduced in 1991 that provides greater charge per pound than nickel metal hydride. In 1993, Toshiba introduced the first notebook in the U.S. with a Li-ion battery. battery) --Up to 60 hours standby (slim lithium ion battery) --$10 credit included The Roxy Motorola i830 Phone from Boost Mobile is available starting today at Nextel Retail Stores, www.boostmobile.com, Quiksilver Boardriders Stores, and other youth fashion retailers that focus on music, surf, skate and snow-related activities, for a suggested retail price of $369. About Boost Mobile Boost Mobile(TM), an Irvine-based division of Nextel Communications Nextel Communications, styled NEXTEL, (Former NASDAQ: NXTL) which is now known as the Sprint Nextel Corporation was a telecommunications firm based in the United States. Known for providing a nation-wide mobile communications system. (Nasdaq:NXTL), is a provider of quality wireless telecommunications products and services that have gained a zealous following due to Boost's brand recognition and popularity among today's youth. Boost Mobile's unique marketing approach blends action sports, music, fashion and entertainment to reach young consumers in nine U.S. markets where Boost(TM) wireless service is currently offered. Boost is the only wireless service provider to offer any true service differentiation by making Nextel's national Push to Talk(TM) walkie-talkie technology available as a pay-as-you-go feature. Boost Mobile offers Boost-branded wireless phones, its signature Boost Walkie-Talkie service and Re-Boost(TM) Pay-As-You-Go cards at retail locations where youth prefer to shop, including national retail and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , and merchants that focus on fashion, music, and action sports-related activities. Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Roxy, DUB To make a copy of an audio tape or videotape. See dub-dub-dub. , AND1, Oakley and others. Experience Boost on the Web at www.boostmobile.com. About Quiksilver Quiksilver designs, produces and distributes clothing, accessories and related products for young-minded people and develops brands that represent a casual lifestyle -- driven from a boardriding heritage. Quiksilver's authenticity is evident in its innovative products, events and retail environments across the globe. Quiksilver's primary focus is apparel, footwear and related accessories for young men and young women under the Quiksilver, Roxy, DC Shoes DC Shoes is an American based footwear company in Vista, CA founded in 1993 which specializes in shoes for skateboarding as well as snowboarding boots and outerwear. The company manufactures footwear for all types of extreme sports, including skateboarding, snowboarding, BMX, , Raisins, and Radio Fiji labels. Quiksilver also manufactures apparel, footwear and related accessories for boys (Quiksilver Boys and Hawk Clothing), girls (Roxy Girl, Teenie Wahine wa·hi·ne also va·hi·ne n. 1. Hawaii A Polynesian woman. 2. Sports A woman surfer. [Hawaiian, from Proto-Polynesian *fafine. and Raisins Girls), men (Quiksilveredition and Fidra) and women (Leilani swimwear), as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu, DC Shoes, Roxy and Bent Metal labels. Quiksilver's products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores that provide an authentic retail experience for the company's customers. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion