Boost Mobile Uses bcgi Prepaid Wireless for Market Expansion of Pay-as-You-Go Service for Youths.Business Editors/High-Tech Writers IRVINE, Calif. & WOBURN, Mass.--(BUSINESS WIRE)--May 17, 2004 Boost Mobile(TM), the lifestyle-based telecommunications division of Nextel Communications Nextel Communications, styled NEXTEL, (Former NASDAQ: NXTL) which is now known as the Sprint Nextel Corporation was a telecommunications firm based in the United States. Known for providing a nation-wide mobile communications system. Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : NXTL) that focuses on developing and distributing wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. products for the youth market announced today that it has extended its agreement with Boston Communications Group bcgi develops products and services that enable wireless operators to fully realize the potential of their networks. bcgi's Access Management, Billing, Payment and Network Solutions help operators rapidly deploy and manage innovative voice and data services for subscribers. Inc. (NASDAQ: BCGI BCGI Boston Communications Group Inc ), a leader in transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. solutions for real-time wireless subscriber management. In addition to California and Nevada, bcgi will support Boost Mobile's pay-as-you-go wireless phones and entertainment services in its recently announced expansion markets. Earlier this year, Boost Mobile expanded its service to seven additional markets in the U.S.: New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Tri-State Area There are a number of places in the United States known as tri-state areas where three states or holdings meet at one point (a tripoint), or in proximity to each other. The two most well-known are for the New York and Chicago metropolitan areas. , Philadelphia, Maryland/Virginia/Washington, D.C., Florida, Texas, Chicago and Minneapolis. bcgi Prepaid Wireless' real-time capabilities and flexible interfaces will continue to support Boost Mobile's service package in these markets, including Nationwide Boost Walkie-Talkie(TM) service, Boost Mobile wireless web access and two-way text messaging. bcgi's SELFcare capabilities allow Boost Mobile customers online access to their account information and balances anytime. In addition, Boost Mobile also plans to launch bcgi Mobile Commerce Payment Services to enable subscribers to make purchases of Boost LIVE content, including games, polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently. ring tones and other wireless services that meet the needs of today's active youths. "We have seen tremendous success with the Boost Mobile offering in California and Nevada, and as we expand into new markets, we're quickly becoming the market leader in providing wireless voice and entertainment services to the youth market," said Don Girskis, vice president and general manager of Boost Mobile. "bcgi Prepaid Wireless helps us to pursue growth in our new markets, offering a feature-rich and compelling prepaid service." "As a testament to its market strength, Boost Mobile is achieving outstanding subscriber growth in a short time," said E.Y. Snowden, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of bcgi. "Our continuing relationship provides Boost Mobile with the scalability and flexibility to reduce operational costs and drive revenue growth." About Boost Mobile Boost Mobile(TM), an Irvine, California-based division of Nextel Communications Inc. (NASDAQ:NXTL), is a provider of quality wireless telecommunications products and services that have gained a zealous following due to Boost's authentic approach to youth marketing. Boost's unusual business culture fuses youth-aspiring sports, music, fashion and entertainment to reach Generation Y in nine U.S. markets where Boost service is currently offered. Boost Mobile offers its signature Boost Walkie-Talkie(TM) (digital Push To Talk(TM) technology) and Re-Boost(TM) pay-as-you-go airtime cards at retail locations where young consumers prefer to shop, including national retail and convenience stores, and merchants that focus on youth fashion, music, and action sports-related activities. Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Roxy, Oakley and others. Experience Boost on the Web at www.boostmobile.com. About Boston Communications Group, Inc. Boston Communications Group, Inc. (NASDAQ: BCGI), an S&P Small Cap 600 Index company and Russell 2000 Index Russell 2000 Index An index measuring the performance of the 2,000 smallest companies in the Russell 3000 Index, which is made up of 3,000 of the biggest U.S. stocks. The Russell 2000 serves as a benchmark for small-cap stocks in the United States. company, is a leader in transaction processing solutions for real-time wireless subscriber management, payment services, billing and customer care. Through these solutions, bcgi delivers prepaid and postpaid billing, wireless account recharge and mobile commerce. Founded in 1988, bcgi provides solutions to wireless operators worldwide through a combination of its industry-leading, proprietary software applications, world-class infrastructure and data centers, expertise in telecommunications platform integration, and flexible implementation models. Please visit the bcgi Web site at http://www.bcgi.net. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion