Boost Mobile Selects American Wireless to Help Drive Expansion to Midwest and Texas; American Wireless Serves as Master Agent for Boost Pay-As-You-Go Wireless Products and Services.Business Editors/High-Tech Writers IRVINE, Calif.--(BUSINESS WIRE)--June 2, 2004 Boost Mobile, a premier provider of pay-as-you-go wireless phones and services designed to meet the lifestyle needs of today's youth, today announced that it has selected American Wireless, a leading North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. wireless distributor, as a master agent to help drive rollout of its wireless services into select Midwest and Texas markets. Building upon the brand's existing fan base established as a result of the initial launch in California and Nevada, Boost recently announced the rollout of its wireless phones and services in seven markets in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , including the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Tri-State Area There are a number of places in the United States known as tri-state areas where three states or holdings meet at one point (a tripoint), or in proximity to each other. The two most well-known are for the New York and Chicago metropolitan areas. , Philadelphia, Maryland/Virginia/Washington D.C., Florida, Texas, Midwest (Chicago, Milwaukee, Indiana) and Minneapolis. Previously, American Wireless helped spearhead the successful penetration of youth-oriented Boost Mobile services into the highly competitive California market. The new agreement is enabling Boost to leverage American Wireless' extensive network of independent wireless retailers as it expands sales of its products and services into the fast-growing Midwest and Texas markets. "American Wireless has demonstrated the ability to build and nurture retailer networks, successfully launch innovative services into new markets, and drive incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales," said Michael Lanzon, vice president of sales, Boost Mobile. "Boost is looking forward to leveraging the success we've enjoyed on the West Coast with American Wireless as we establish a Boost presence in the central part of the U.S." As a Boost Mobile master agent, American Wireless will initially roll out products and services to select markets in Illinois, Indiana, Minnesota, Texas and Wisconsin. American Wireless will acquire and manage new Boost Mobile retailers while providing them with ongoing logistical support, tactics, tools, and training. "Boost has been a terrific partner for us and we're extremely excited to participate in the rollout beyond California," said Bruce Hallinan, director of prepaid services at American Wireless. "Boost's offerings are highly valued in the marketplace, both from the dealer and customer perspective. Demand for Boost is strong. We look forward to replicating what we have done in California on even a larger scale." The Boost Mobile offering is like no other in the wireless industry, providing a unique pay-as-you-go mobile plan, Boost(TM) Walkie-Talkie (digital Push To Talk(TM) walkie-talkie wireless technology) for instant national connections, Re-Boost pay-as-you-go airtime air·time n. 1. The time during which a radio or television station is broadcasting. Also called airspace. 2. The time at which a radio or television program is broadcast. cards, hands-free speakerphone, wireless Web access, text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. and downloadable games, ring tones and more. Boost Mobile offers a suite of Boost-branded wireless phones, operating on the all-digital Nextel(R) National Network. With Boost's recent expansion, more youth throughout the nation can now enjoy a mobile offering truly designed to complement their active lifestyle and connect them with more than 500,000 other Boost Mobile customers and approximately 14 million Nextel and Nextel Partners' subscribers throughout the continental United States United States territory, including the adjacent territorial waters, located within North America between Canada and Mexico. Also called CONUS. and Hawaii. About Boost Mobile Boost Mobile, an Irvine-based division of Nextel Communications Nextel Communications, styled NEXTEL, (Former NASDAQ: NXTL) which is now known as the Sprint Nextel Corporation was a telecommunications firm based in the United States. Known for providing a nation-wide mobile communications system. (Nasdaq:NXTL), is a provider of quality wireless telecommunications products and services that has gained a zealous following due to Boost's authentic approach to youth marketing. Boost's alternative business culture fuses youth-aspiring sports, music, fashion and entertainment to reach Generation Y in nine U.S. markets where Boost service is currently offered. Boost Mobile offers its signature Boost(TM) Walkie-Talkie (digital Push To Talk(TM) walkie-talkie technology) and Re-Boost(TM) pay-as-you-go airtime cards at retail locations where young consumers prefer to shop, including national retail and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , and merchants that focus on youth fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com. About American Wireless Founded in 1972, American Wireless, the first and largest master agent in the United States, serves as a critical intermediary between wireless carriers and their corresponding agents with retail locations. Extensive product and service offerings include postpaid post·paid adj. With the postage having been paid in advance. postpaid Adverb, adj with the postage prepaid Adj. 1. , prepaid, cellular, satellite TV & radio, fulfillment, distribution, warranty programs, and hardware and accessories. With offices throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , American Wireless has headquarters in Campbell, Calif., and provides an unrivaled, national distribution and sales footprint. For more information, visit the American Wireless Web site at www.americanwireless.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion