Boost Mobile Pro of Surf Presented by Hurley Goes Live Worldwide on www.BoostMobilePro.com September 9 - 15.Media Registration and Interactive Event Website Launches Today with Exclusive Content IRVINE, Calif. & COSTA MESA Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , Calif. -- The Boost Mobile Pro presented by Hurley, the only 2007 Foster's ASP World Tour event on the U.S. Mainland, brings the planet's best surfers to the world via a live webcast at www.BoostMobilePro.com. Last year's Boost Mobile Pro webcast set new standards in live online viewing, and in 2007 the webcast experience will be elevated yet again as the world's top surfers compete for $300,000 in prize money. "We wanted to approach the webcast with the same production quality as the best sports TV show," said Mark Fewell of Boost Mobile. "Surfing is one of the most exciting visual sports in the world, and we want to show it in the way it deserves." The webcast will start each day at approximately 7:30 a.m. (PDT PDT abbr. Pacific Daylight Time PDT Pacific Daylight Time PDT n abbr (US) (= Pacific Daylight Time) → hora de verano del Pacífico PDT ) with "The Dawn Patrol," a live variety morning show hosted by former ASP World Tour pro Pat O'Connell and Boost Mobile's Mark Fewell. The Dawn Patrol will run even if the surf does not support competition for the day. If conditions are good the webcast for the contest will begin at 8 a.m. At approximately 5 p.m. each day "The Late Break," a live variety afternoon show, will run hosted by Peter King and Jodie Nelson. The Dawn Patrol will capture the European and South American audience, while the Late Break will be timed for the Australian and Asian markets. Both live shows will feature athlete interviews, highlight clips, swell forecasts, analysis of each day's competition and feature stories by Hurley brand ambassador A brand ambassador is a celebrity used to help advertise a product or service. Importance A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. Rosie O'Lafferty. The webcast commentary team includes professional sportscaster David Stanfield, pro surfers and media personalities Mike Parsons Mike Parsons (born March 3, 1965) is a surfer sponsored by the Billabong company who famously set a world record for the tallest ocean surface wave ever surfed successfully, a 66-foot wave at Cortez Bank, CA in 2001, for which he was awarded $66,000, the highest prize ever awarded , Pat O'Connell, Peter King, Rob Machado Robert Edward Machado (better known simply as Rob Machado) (b. October 16, 1973 Sydney, Australia) is an American professional surfer from Cardiff-by-the-Sea, a community in Encinitas (San Diego County), California. , Saxon Boucher, Jodie Nelson and Mitchell Ross. Special guest appearances will also be made by eight-time World Champion Kelly Slater Kelly Slater (b. Robert Kelly Slater February 11 1972, Cocoa Beach, Florida) is the most successful professional surfer in the history of the sport. Slater is an eight time world champion and has been sponsored by Quiksilver since 1990. and former event winner Richie Lovett, surfer/musician Tim Curran Tim Curran (b. August 14, 1977), is a musician, retired professional surfer and a spokesperson for the Surfrider Foundation. During his successful surfing career, he was one of the best surfers on the World Championship Tour, and was consistently in contention for the world and Bob Hurley. "The webcast is a place for the surfing world to connect with the tour and its personalities," said Pat O'Connell. "Without overstating it, the webcast has been the biggest thing to happen for the ASP since its inception." "We approach the Boost Mobile Pro presented by Hurley not just as a webcast production but from the perspective of a world-class, week-long sporting event featuring the earth's best surfers," said Philip Smith Philip Smith can mean:
The Boost Mobile Pro webcast television production utilizes a state-of-the-art digital mobile production truck with built-in satellite facilities, six cameras, broadcast quality long lenses (the same ones used for football, baseball and basketball), a wireless water camera, a crew of 23 people, and the motivation to produce the best surfing or non-surfing webcast on the internet. In addition to the live webcast, www.BoostMobilePro.com launched today as an interactive website with exclusive event photos, video clips, downloads, media registration for the event, promotions to win great prizes and a list of participating locations to watch the live webcast at viewing parties across the nation. The Boost Mobile Pro will also air on FUEL TV Monday, October 29 at 8 p.m. ET/PT. About 2007 Foster's ASP World Tour The Association of Surfing Professionals The Association of Surfing Professionals (ASP) was organized in 1976 as governing body for professional surfing. The ASP organizes the ASP World Championship Tour. It sanctions six professional surfing circuits including: the Foster's ASP World Tour and ASP Women's World (ASP) is the governing body Noun 1. governing body - the persons (or committees or departments etc.) who make up a body for the purpose of administering something; "he claims that the present administration is corrupt"; "the governance of an association is responsible to its members"; "he of professional surfing. Crowning surfing's undisputed world champions since 1976, the ASP sanctions the following tours: the Foster's ASP World Tour, the ASP Women's World Tour, the World Qualifying Series (WQS WQS World Qualifying Series (surfing competition) WQS Water Quality Standard ) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world's best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . About Boost Mobile Based in Irvine, California, Boost Mobile, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is at the epicenter of the action sports industry. A lifestyle-based telecommunications brand focused on offering premium pay-as-you-go wireless phones and services to the youth market, Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands and companies. Boost team riders comprise of more than 50 of the world's top action sports athletes, and include 2006 World Champion Kelly Slater, Cory Lopez, Makua Rothman, Shane Beschen, Rob Machado, Dane Reynolds, Jamie O'Brien, Ian Walsh, Kalohe Andino and Megan Abubo. About Hurley Hurley is a leading global youth brand with strong roots in surf, skate, art and music. Hurley develops world-class products for guys, girls, and kids, including sportswear, footwear, eyewear, accessories, girl's swimwear and wetsuits. A wholly-owned, independently run subsidiary of Nike, Inc., Hurley is located in Costa Mesa, CA, with international offices in Tokyo, Sydney and Barcelona. MEDIA CONTACTS: For more information, images and interview requests please contact: ASP Melissa Buckley, 970-946-4077 International Media Manager melissa@aspworldtour.com or Dave Prodan, 949-678-0987 North America Media Manager dave@aspworldtour.com or BOOST MOBILE Boost Mobile Media Center, 949-789-4900 press@boostmobile.com or HURLEY KurenT Inc. andrea@kurentinc.com lauren@kurentinc.com Office: 310-397-9025 |
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