Boost Mobile Passes One Million Customer Mark.RESTON, Va. & IRVINE, Calif. -- Nextel's Lifestyle Brand Targeted at Youth Market Achieves Success with Boost Walkie-Talkie(TM) Pay-As-You-Go Offering and Innovative Marketing Nextel Communications Nextel Communications, styled NEXTEL, (Former NASDAQ: NXTL) which is now known as the Sprint Nextel Corporation was a telecommunications firm based in the United States. Known for providing a nation-wide mobile communications system. Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :NXTL) announced today that its youth lifestyle brand, Boost Mobile, signed up its one-millionth customer. This milestone demonstrates the brand's appeal among today's youth and the widespread popularity of Boost Mobile's Walkie-Talkie(TM) service. "With a $100 billion of annual spending power The power of legislatures to tax and spend. Spending power is conferred to state and federal legislatures through their constitution. Judicial Review of legislative spending varies from state to state, but the law of federal spending informs courts in all states. , young, tech-savvy consumers are an important source of wireless industry growth and we believe that our push to talk service will continue to differentiate us from the competition," said Tom Kelly People named Tom Kelly include:
The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Nextel. "We launched the Boost brand in the U.S. with a focus that was different from Nextel's traditional business, but using the same great network and same great technology. This formula is working beautifully, as evidenced by the one million Boost customers and the popularity of Boost Walkie-Talkie, which on average, is more than 50 percent of Boost customers' minutes of use," added Kelly. Nextel introduced Boost Mobile to the U.S. in California and Nevada in September 2002 as a test program. Building upon the brand's success in these test markets, Nextel expanded Boost Mobile product availability in March 2004 to seven additional U.S. markets, including the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Tri-State Area There are a number of places in the United States known as tri-state areas where three states or holdings meet at one point (a tripoint), or in proximity to each other. The two most well-known are for the New York and Chicago metropolitan areas. , Philadelphia, Florida, Texas, Maryland/Virginia/Washington D.C., Midwest (Chicago, Milwaukee, Indiana) and Minneapolis, and in October 2004 to three additional U.S. markets, including the Ohio Valley (Cleveland, Cincinnati, Columbus, Dayton and Pittsburgh), Michigan (Detroit, Ann Arbor Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Flint, Lansing and Grand Rapids Grand Rapids, city (1990 pop. 189,126), seat of Kent co., SW central Mich., on the Grand River; inc. 1850. The second largest city in the state, it is a distribution, wholesale, and industrial center for an area that yields fruit, dairy products, farm produce, ) and Phoenix. Boost Mobile products and services are now for sale in 12 U.S. markets where approximately 163 million people live, work and play. "Since our U.S. service launch in September 2002, Boost Mobile's goal has been to offer a quality wireless product and experience to the high value youth segment," said Don Girskis, vice president and general manager of Boost Mobile. "From our new wireless phones designed to meet the lifestyle needs of today's youth to our strategic distribution, Boost continues to build a credible and authentic brand and offer products immersed in youth lifestyle and culture. Our strategy is working well with more than one million customers, and our tagline 'Where You At?' is being heard far and wide." Boost Mobile offers feature-packed wireless phones, its signature Boost Walkie-Talkie (digital push to talk technology) and Re-Boost pay-as-you-go airtime cards at locations where youth prefer to shop, including national retailers such as Best Buy, Sam Goody Sam Goody is a music and entertainment retailer in the United States and formerly in the United Kingdom. It is owned and operated by Musicland, which itself is owned by former rival Trans World Entertainment which also runs Suncoast Motion Picture Company and, until January 2006, , Target and Wal-Mart. Boost phones and service are also available in Nextel Retail Stores, independent wireless dealers, and online at www.boostmobile.com. Re-Boost cards are available at national convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , including 7-Eleven and Circle K. Not only has Boost Mobile found favor with its target audience, but also with retailers. Best Buy's business team leader - wireless solutions Tom Hebert said, "Boost Mobile's advertising and brand management is innovative, relates to the youth demographic and helps drive unique customers to Best Buy." 7-Eleven, category manager services, Kevin Cooper Kevin Cooper could be more than one person:
Boost Mobile has sponsored internationally acclaimed alternative youth sporting events and created innovative marketing including its Anthem music-video-style TV ad. To view Boost Mobile commercials visit www.boostmobile.com. About Nextel Nextel Communications, a FORTUNE 200 company based in Reston, Va., is a leading provider of fully integrated wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Today 95 percent of FORTUNE 500(R) companies are Nextel customers. Nextel and Nextel Partners, Inc. currently serve 297 of the top 300 U.S. markets where approximately 259 million people live or work. About Boost Mobile Boost Mobile, an Irvine, California-based division of Nextel Communications (NASDAQ:NXTL), is a provider of quality wireless telecommunications products and services that have gained a zealous following due to Boost's brand recognition and popularity among today's youth. Boost Mobile's unique marketing approach blends action sports, music, fashion and entertainment to reach young consumers in 12 U.S. markets where Boost(TM) wireless service is currently offered. Boost is the only wireless service provider to offer any true service differentiation by making Nextel's national push to talk digital walkie-talkie technology available as a pay-as-you-go feature. Boost Mobile offers Boost-branded wireless phones, its signature Boost(TM) Walkie-Talkie service and Re-Boost(TM) Pay-As-You-Go cards at retail locations where youth prefer to shop, including national retail and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Roxy, DUB, AND1 and others. Experience Boost on the Web at www.boostmobile.com. |
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