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Boost Mobile Names Hurley Presenting Sponsor for 2006 Boost Mobile Pro of Surf.


IRVINE, Calif. & COSTA MESA Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , Calif. -- Boost Mobile(R) and Hurley today announced that Hurley will be the presenting sponsor for the 2006 Boost Mobile Pro of Surf, the only Foster's Men's World Tour event on the U.S. Mainland, to be held at Lower Trestles This article is about the surf spots. For the table, see trestle table. For the type of bridge, see trestle.
Trestles is a collection of surf spots in San Onofre, CA near the Orange County border.
 California in September.

The 2005 Boost Mobile Pro of Surf was a huge success with five days of solid surf, record spectator numbers and the famed Lower Trestles break presenting a perfect canvas for the world's best surfers to display their art of high-performance surfing. Boost Mobile team rider and the 2005 World Champion Kelly Slater Kelly Slater (b. Robert Kelly Slater February 11 1972, Cocoa Beach, Florida) is the most successful professional surfer in the history of the sport.

Slater is an eight time world champion and has been sponsored by Quiksilver since 1990.
 stormed away with the win in 2005.

"Boost has had a great partnership with surf endemic brands for the past four years of the Boost Mobile Pro of Surf," said Mark Fewell, senior director of media and business development, Boost Mobile. "We are stoked stoked  
adj. Slang
1. Exhilarated or excited.

2. Being or feeling high or intoxicated, especially from a drug.
 to announce that Hurley will be presenting sponsor for 2006." The alliance will leverage Hurley's retail distribution, marketing and entertainment relationships on all aspects of the Boost Mobile Pro of Surf. "Like Boost, Hurley is committed to not just the action sports space, but also music, entertainment, art and broad youth lifestyle," said Fewell. "We feel that this partnership will allow us to take the event to a broad platform and enable exciting new related activities."

"Rob Machado Robert Edward Machado (better known simply as Rob Machado) (b. October 16, 1973 Sydney, Australia) is an American professional surfer from Cardiff-by-the-Sea, a community in Encinitas (San Diego County), California.  and I were chatting when we generated the idea for an exciting adventure for both the surf community and Hurley," said Bob Hurley, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Hurley. "We are prepared to spend a million dollars in resources to make the Boost Mobile Pro of Surf at Trestles a 'magical' event this year. At any point in my career, I have never been as excited as I am right now."

The Boost Mobile Pro of Surf presented by Hurley will be held Sept. 8-19, 2006, with the five-day competition period selected by forecasting the best swell window. The event will be the eighth leg of the 12-round Foster's Men's World Tour, following events in equally preeminent wave locations in Australia, Tahiti, Fiji, Mexico, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa.  and Japan. The world's top 45 pro surfers plus three wildcards will compete for over $280,000 in prize money.

About Boost Mobile

Based in Irvine, Boost Mobile(R) LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 is at the epicenter of the action sports industry. A lifestyle-based telecommunications brand focused on offering premium pay-as-you-go wireless phones and services to the youth market, Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands and companies. Boost team riders comprise of more than 50 of the world's top action sports athletes, and include 2005 World Champions Kelly Slater and Chelsea Georgeson Chelsea Georgeson (born October 15, 1983)[1] is an Australian surfer who won the world title in 2005. She won the title after beating Brazil's Jacqueline Silva in the final at the season-ending event at Honolulu Bay, Hawaii. , as well as Taj Burrow, Mike Parsons, Cory Lopez, Nathan Webster, Randy Welsh, Makua Rothman, Shane Dorian, Shane Beschen, Rob Machado, Dane Reynolds, Jamie O'Brien, Ian Walsh, Megan Abubo, and Kalohe Andino.

About Hurley

Hurley is a leading global youth brand with strong roots in surf, skate, art and music. Hurley develops world-class products for the youth market including sportswear, denim and outerwear for guys and girls, footwear, eyewear, girls' swimwear, accessories and wetsuits. Hurley is a wholly owned, independently run subsidiary of Nike Inc. located in Costa Mesa, with international offices in Tokyo, Sydney and Barcelona.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 28, 2006
Words:538
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