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Boost Mobile Launches Mobile Navigation Service with Boost(TM) Navigator.


Boost Navigator Offers Unlimited Turn-By-Turn Audible GPS Walking and Driving Directions Directly from Boost Mobile Phones

IRVINE, Calif. -- Boost Mobile([R]) today announced the launch of an exclusive mobile GPS navigation See GPS.  service called Boost Navigator powered by Telmap. The service provides Boost Mobile customers audible turn-by-turn walking and driving directions directly from their Boost Mobile phone.

Customers will also have access to premium location-based features including places to "Hangout" such as movie theatres, clubs, malls, etc. or "Restaurants" by category to visit in their area, in addition to "My Favorites" where they can store frequented destinations.

Unlike other mobile GPS navigation systems available, Boost Navigator provides a budget-friendly Pay-As-You-Go pricing plan offering unlimited routes for $1.99 per day, $3.99 per week, $9.99 per month or $24.99 for three months. Customers can also enjoy free routes to Boost Mobile Re-Boost locations, in addition to a free first week of service.

"In a national study it was identified that when it comes to the features Americans would like to add to their cell phones, the desire for maps tops the charts*," said Craig Thole, director of value added Value Added

The enhancement a company gives its product or service before offering the product to customers.

Notes:
This can either increase the products price or value.
 services, Boost Mobile. "Boost Navigator not only provides the answer to 'Where you at' but also 'Where you're going.'"

Available now, Boost Mobile customers with a GPS and Java([R])-enabled iDEN handset can download Boost Navigator at www.boostlive.com or text NAV See navigation system and navigation bar.  to BOOST (26678) (note: standard text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length.  rates apply). The service can be used anywhere in Boost Mobile's national coverage area. Boost Navigator will also be available to Boost customers with GPS and Java([R])-enabled CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band.  handsets in September and will be preloaded on all Boost Mobile handsets in October.

This winter, Boost Navigator will expand its service offering intelligent routing taking into account time of the day, traffic and weather, customized points of interest, route gifting to friends and family and a complimentary WEB planner.

*Pew Research Center's Pew Internet & American Life Project, the Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a division of Sprint Nextel Corporation, (NYSE NYSE

See: New York Stock Exchange
:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has 4.5 million customers. Boost-branded wireless phones with its exclusive Boost(TM) Walkie-Talkie service and Re-Boost[R] Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Sep 4, 2007
Words:439
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