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Boost Mobile Hits the Street Hard, Fast and with a Lot Of Net; Lifestyle-Based Wireless Telecommunications Brand Sponsors Fifth Annual AND1 Mix Tape Tour; Adds AND1 Athletes AO and Prime Objective to Official Team Roster.


IRVINE, Calif. -- AND1 Mix Tape Tour - one of Boost Mobile's premier sponsorships - kicks off in Oakland, Calif., this Friday, marking the beginning of its fifth summer tour. Participating on the tour are newly signed Boost(TM) team athletes Aaron Owen (aka AO) and Lonnie Harrell (aka Prime Objective), who will take on the toughest basketball talent each city has to offer.

"Boost Mobile is back for a second year sponsoring the AND1 Mix Tape Tour and we can't wait. The players, antics, the hype - basically the whole experience is a marvelous, must-see event for everyone," said Daryl Butler, senior manager of events and sponsorships for Boost Mobile. "We are also thrilled to announce the addition of AO and Prime Objective to the official Boost team roster. These guys are innovative, irreverent, and engaging, all of which are brand values at Boost. We're delighted to have them join our efforts as we continue to support and recognize the artistic excellence and creative expression of these ballers and their fans."

All the best streetball players from around the U.S. will test their skills against the AND1 players including new team members Dennis Chism Dennis Chism (born 1982), also known as Spyda, is a street basketball player who played for the And1 Mixtape Tour until 2006. He stands 5'11" and weighs 180lbs. He joined in 2004, by traveling with the And1 team, but on a separate bus, and playing for the city teams, until the  (aka Spyda), Jamar Davis Jamar Davis (born 1983), also known as "The Pharmacist", is an American streetball basketball player who currently plays on the Ball4Real World Tour.  (aka Pharmacist) and Eric Holmes Eric Holmes may refer to:
  • Eric Holmes (streetball player), AKA "Spinmaster", an American streetball player
  • Eric Holmes (videogame designer), a Scottish videogame designer
 (aka Spinmaster) as they exhibit their talents and compete for a "spot on the bus" and ultimately an endorsement deal with AND1.

Boost's sponsorships and events team will be on site at all of the tour's 30 stops giving away merchandise, demonstrating products and providing attendees with a memorable experience. AND1 Mix Tape Tour dates and locations are available at www.and1.com along with photos, streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  and more.

About Boost Mobile

Based in Irvine, Boost Mobile(TM) LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a subsidiary of Nextel Communications Nextel Communications, styled NEXTEL, (Former NASDAQ: NXTL) which is now known as the Sprint Nextel Corporation was a telecommunications firm based in the United States. Known for providing a nation-wide mobile communications system.  Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:NXTL), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Since 2002, Boost Mobile's quality products and unique branding efforts, which fuse action and urban sports, music, fashion and entertainment, have enabled American youth to boost their lifestyle and status, build stronger connections and achieve greater independence. Boost Mobile is now recognized as a brand that embraces diverse youth culture, lifestyles and interests. Boost's popularity among American youth has generated rapid success, making it one of the fastest-growing wireless services in the U.S. with more than 1.5 million customers. Boost(TM)-branded wireless phones with its exclusive nationwide Boost(TM) Walkie-Talkie service, and Re-Boost(TM) cards are available nationwide at locations where youth prefer to shop, including national retailers such as Target, Best Buy, Wal-Mart, Sam Goody Sam Goody is a music and entertainment retailer in the United States and formerly in the United Kingdom. It is owned and operated by Musicland, which itself is owned by former rival Trans World Entertainment which also runs Suncoast Motion Picture Company and, until January 2006, , and Media Play. Boost phones and service are also available at Nextel Retail Stores, independent wireless dealers, and online at www.boostmobile.com. Re-Boost cards may also be purchased at national convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , including 7-Eleven and Circle K. Experience Boost on the Web at www.boostmobile.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 6, 2005
Words:473
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