Boost Mobile Customers Get VIP Treatment.

Boost Mobile Offers Pay-As-You-Go and Premium Prepaid Customers 10% Back in the Form of Account Credits

IRVINE, Calif. -- Boost Mobile, a lifestyle based telecommunications brand that develops and distributes wireless communications products for the youth market, has introduced Boost V.I.P. Rewards, a new component of Boost V.I.P., which is an exclusive program available only to Boost Mobile customers that delivers monetary incentives, and unique lifestyle experiences and benefits with the intent to elevate Boost customers' status and increase brand loyalty. Customers that join the free Boost V.I.P. program, which includes Boost VIP Rewards, have access to exclusive content, tickets to Boost sponsored events, contests/sweepstakes, handset upgrades, free trials and monetary rewards.

Unlike other wireless carriers' customer rewards programs, Boost V.I.P. offers customers both monetary incentives and enhanced social features. Boost Mobile Pay-As-You-Go and Premium Prepaid customers enrolled in the Boost V.I.P. program that spend more than $10 per month for three consecutive months in a quarter are eligible to receive 10% back up to $30 in the form of account credits. Any amount spent on minutes, chirp, ringtones, wallpapers, digital content and surfing the web counts toward the 10% V.I.P. reward.

"We are extremely excited to launch Boost V.I.P. Rewards as it has the potential to greatly increase customer satisfaction while simultaneously raising our average revenue per user. Our customers have told us that they would definitely use their Boost phone more and would be far more likely to immediately Re-Boost their account in exchange for a 10% credit," said Melissa Hilton, Director of Customer Base Marketing, Boost Mobile.

Boost Mobile is leveraging its exclusive sponsorships and events to offer Boost V.I.P. customers unique lifestyle experiences that only Boost can offer. As part of the enhanced social features portion of the Boost V.I.P. program, ten lucky Los Angeles area Boost V.I.P. customers were recently given the Boost V.I.P. treatment on Friday, March 30 when they attended the Boost Mobile RockCorps payoff concert. The selected recipients were guaranteed a spot at the volunteer event of their choice, preferred seating at the concert, V.I.P. passes to the pre-reception and after party and car service to and from all events surrounding the exclusive concert. One of the lucky ten was taken backstage for a meet and greet with the artists performing at the concert.

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has more than four million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost(TM) Walkie-Talkie service and Re-Boost[R] Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.