Boost Mobile's Exclusive 'Anthem' Ringtone Racks up Major Sales to Benefit Youth Organizations.
Hip-Hop Superstars Kanye West, Ludacris and The GAME Select United
Negro College Fund, Ludacris Foundation and Chicago State University
Foundation to Receive Proceeds from Community Relations Initiative
Supported by Wireless Phone RingTone Sales
Boost Mobile(TM) announced today that it has now raised more than $65,000 to benefit the United Negro College Fund The United Negro College Fund (UNCF) is a Fairfax, Virginia-based American philanthropic organization that fundraises college tuition money for African-American students and general scholarship funds for 39 historically black colleges and universities. , Ludacris Foundation and the Chicago State University Foundation from the sale of its exclusive "Anthem" ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. . "Anthem," the hot track featured in Boost Mobile's TV ad, was produced exclusively for Boost Mobile by Hip-Hop superstar Kanye West with original lyrics from Ludacris and G-Unit newcomer, The GAME. "Customer response to the Anthem ringtone has surpassed our expectations and been one of Boost's top 10 selling ringtones since it launched this fall," said Darryl Cobbin, vice president of marketing, Boost Mobile. "This is phenomenal news as all Boost proceeds from Anthem ringtone sales are being donated to the charities selected by Kanye, Ludacris and The GAME. The more we can continue to raise awareness and sales of the ringtone, the more we can help make a positive difference in the lives of youth of all ages across the country." The Anthem track is now receiving airplay air·play n. The broadcasting of an audio or audiovisual recording on the air over radio or television. airplay Noun the broadcast performances of a record on radio on the radio as a single, and generating major buzz in the underground music scene and clubs, which has helped propel ringtone sales among Hip-Hop fans nationwide. Boost Mobile customers can download the Anthem ringtone directly from their Boost Mobile phone. Approximately $1 per ringtone is donated equally to the three selected charities. Anthem will be offered exclusively from Boost Mobile until at least September 2005. Boost Mobile has created an Anthem Web page at www.BoostMobileAnthem.com, where online visitors can preview and purchase the Anthem ringtone and send a video e-card of the Anthem TV commercial to friends. Sidebar: Prompted by the overwhelming positive response to its Anthem ringtone campaign, last month Boost Mobile launched another cause-related ringtone effort, this time to help generate donations for the South Asia This article is about the geopolitical region in Asia. For geophysical treatments, see Indian subcontinent. South Asia, also known as Southern Asia tsunami disaster relief effort. Boost is offering a catalog of mobile phone ringtones aimed at helping American youth provide aid to the South Asia tsunami disaster relief effort. All Boost proceeds from the ringtone sales (approximately $1 per download) will be donated to the U.S. Fund for UNICEF UNICEF (y  `nĭsĕf'), the United Nations Children's Fund, an affiliated agency of the United Nations. (United Nations Children's
Fund United Nations Children's Fund (UNICEF), an affiliated agency of the United Nations. It was established in 1946 as the United Nations International Children's Emergency Fund. ) to help provide immediate relief and emergency supplies to the
estimated 1.5 million affected children in South Asia, many of whom have
been orphaned or separated from their families and are in critical need
of basic care and support.About Boost Mobile Boost Mobile(TM), an Irvine-based division of Nextel Communications Nextel Communications, styled NEXTEL, (Former NASDAQ: NXTL) which is now known as the Sprint Nextel Corporation was a telecommunications firm based in the United States. Known for providing a nation-wide mobile communications system. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :NXTL), is a provider of quality wireless telecommunications products and services that has gained a zealous following due to Boost's brand recognition and popularity among today's youth. Boost Mobile believes strongly in the positive power and influence of Hip-Hop, and has ongoing relationships with key artists who provide inspiration, hope and motivation to millions of youth. Boost Mobile's direct relationship with the Hip-Hop community enables the brand to resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with urban culture and continues to set the Boost brand apart from other youth-focused companies. Boost is the only wireless service provider to offer any true service differentiation by making Nextel's Nationwide Direct Connect(SM) service available as a pay-as-you-go feature. Boost Mobile offers Boost-branded wireless phones, its signature Boost(TM) Walkie-Talkie service and Re-Boost(TM) Pay-As-You-Go cards at retail locations where youth prefer to shop, including national retail and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , and merchants that focus on fashion, music, and action sports-related activities. Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Roxy, DUB To make a copy of an audio tape or videotape. See dub-dub-dub. , AND1 and others. Experience Boost on the Web at www.boostmobile.com. |
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