Boonty Accelerates Social Casual Games Strategy with Acquisition of Gamehub.Acquires Leading Chinese Game Development Studio NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Boonty (www.boonty.net), one of the largest networks for social casual games, announced today that it is acquiring Beijing-based Gamehub, a creator and publisher of multiplayer casual digital game titles with a strong reputation for high-quality casual games. Financial details of the acquisition were not disclosed. Gamehub provides Boonty with expanded capabilities for original high quality casual game development. This acquisition will fit in the new Boonty offer combining the community-based aspects of casual gaming with the phenomenon of online social networking See social networking site. social networking - social network to realize stronger growth in the multi-billion dollar casual gaming market. The acquisition of Gamehub strengthens Boonty's new strategic focus on advertising supported social games with game item purchasing. The strategy builds on Boonty's rapid growth and success as a supplier of digital gaming solutions to high-profile publishers, ISPs, and portals. Boonty is focusing on leveraging the popularity of community-based casual gaming with contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. and mass-monetization of traffic. As an advertising platform, Boonty provides high quality games while showing video ads and in-game ads relevant to the player's interest. As a micro-transaction platform, Boonty's new games will also be designed to facilitate a higher degree of personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. game play though item purchasing for personalized avatars or game play items. "We are tremendously excited to finally bring a multiplayer platform to the many millions of casual gamers Casual gamer is a term used to describe a type of video game player whose time or interest in playing games is limited compared with a hardcore gamer. They can be found playing games across all genres and of varying levels of complexity and difficulty. outside of China," says Boonty founder Mathieu Nouzareth. "We look forward to continuing our mission of providing the best content and features for gaming in the age of social networks and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. ." "Gamehub's casual game platform will benefit from Boonty's international network of partners in the U.S., Europe and Asia, that will allow us to take the Gamehub platform global much faster than we could on our own," said Robert Vernick, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Gamehub. About Gamehub Founded in 2005, Gamehub provides game-centric social networking solutions for top tier portals and media sites throughout the world. Its multiplayer game See multiplayer gaming. platform allows partners with large user bases to provide a social network with the common purpose of playing high-quality games and building a community of like-minded individuals. The Gamehub platform is an open platform enabling other game developers and partners to easily work with us to reach the global casual gaming market. About Boonty Inc. Boonty is one of the largest casual games platforms in the world, operating in more than 25 countries. Since its launch in 2001, the company's customized end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. have been implemented by major publishers, Internet portals, ISPs, mobile phone operators, advertisers, Internet communities, and PC manufacturers globally. Boonty currently has offices in New York, Paris, Singapore, Tokyo, Seoul and Beijing. |
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