Booming Consumer Appliance Industry Offsets Technology Commoditization and Price Competition.Business Editors/High-Tech Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--Feb. 9, 2004 A booming appliances industry, rising disposable incomes disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also in high-potential Asian regions, and the increasing penetration of multi-functional equipment are driving the adoption of rechargeable batteries A rechargeable battery, also known as a storage battery, is a group of two or more secondary cells. These batteries can be restored to full charge by the application of electrical energy. in consumer product applications. Mature technologies and increasing commoditization Commoditization 1. A situation when illiquid financial contracts are changed or modified in a way that promotes trading and results in a more liquid market. 2. Making a product into a commodity. Notes: 1. are, however, challenging vendors to distinguish their products from that of competitors. New analysis from Frost & Sullivan (www.power.frost.com), World Rechargeable Battery for Consumer Product Application, reveals that this market totaled revenues worth $467.3 million in 2002 and is poised to expand to $679.3 million by 2009. If you are interested in an analysis overview which provides manufacturers, end-users and other industry participants an overview, summary, challenges and latest coverage of World Rechargeable Battery for Consumer Product Application, then send an e-mail to Julia Paulson - Industrial Media Relations Executive at jpaulson@frost.com with the following information: Full name, Company Name, Title, Contact Tel Number, Contact Fax Number, E-mail. Upon receipt of the above information, an overview will be e-mailed to you. "Given the lack of distinctive features, manufacturers are being forced to shift from technology competition to price competition as they are faced with the issue of making their products stand out," says Frost & Sullivan Industry Manager Sara Bradford. Problems in aligning product prices with competitors and the rapid increase of less expensive Asian counterparts in the global market are compounding vendors' woes. Maintaining close relationships with customers and increasing their awareness of the drawbacks of adopting inferior, albeit cheaper imports may prove to be the only way to sustain future growth. A windfall windfall An unexpected profit or gain. An investor holding a stock that increases greatly in price because of an unexpected takeover offer receives a windfall. of future opportunities stems from the rapidly growing segments, which include portable garden and power tools, portable audio-video devices, as well as other consumer appliances including electric shavers, toothbrushes, and toys. "With the increasing popularity of sophisticated, multifunctional devices, the responsibility is on battery vendors to keep pace with emerging power requirements and provide batteries that do this within a smaller footprint," says Bradford. Price reductions in various battery technologies have also resulted in many device manufacturers moving away from the conventional nickel cadmium (NiCd) A rechargeable battery technology that is widely used for portable hand tools. It uses a nickel and cadmium plate and potassium hydroxide as the electrolyte. Originally invented in Sweden in 1899, it became popular in the 1950s after a sealed version was developed. battery chemistry to lighter, more durable nickel metal hydride (NiMH) A rechargeable battery technology that has approximately 30-50% more charge per pound than nickel cadmium. Introduced in the early 1990s, it uses nickel and metal hydride plates with potassium hydroxide as the electrolyte. and lithium ion A rechargeable battery technology introduced in 1991 that provides greater charge per pound than nickel metal hydride. In 1993, Toshiba introduced the first notebook in the U.S. with a Li-ion battery. batteries technologies. Manufacturers are currently researching ways to make a lithium ion battery with a phosphate-based cathode and even an improved lithium ion polymer See lithium polymer. battery. Weighing less than the conventional ones, these batteries when mass-produced are anticipated to be extremely cost effective. World Rechargeable Battery for Consumer Product Application is part of the Batteries Subscription, which includes analysis on the World Lithium Battery Lithium batteries are primary batteries that have lithium metal or lithium compounds as an anode. Depending on the design and chemical compounds used lithium cells can produce voltages from 1.5V to about 3V, twice the voltage of an ordinary zinc-carbon battery or alkaline cell. Market and the US Nickel Battery Market. Executive summaries and interviews are available to the press. Frost & Sullivan, an international growth consultancy, has been supporting clients' expansion for more than four decades. Our market expertise covers a broad spectrum of industries, while our portfolio of advisory competencies includes custom strategic consulting, market intelligence, and management training. Our mission is to forge partnerships with our clients' management teams to deliver market insights and to create value and drive growth through innovative approaches. Frost & Sullivan's network of consultants, industry experts, corporate trainers A corporate trainer is a specialized skill development position in a corporation where the goal is to help improve the "soft skills" or "people skills" of the workers in the corporation. , and support staff, spans the globe with offices in every major country. World Rechargeable Battery for Consumer Product Application A574 Key words used in this release: rechargeable battery, consumer product application |
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