Boomi Announces AtomSphere(SM): Industry's First Integration Platform-as-a-Service.

Boomi Opens Highly Successful On-Demand Integration Platform, Offers Access to the Industry's Largest Network of Interconnected SaaS, Paas, On-Premise and Cloud Computing Environments

BERWYN, Pa. -- Boomi[R], the market and technology leader for on-demand integration, today announced AtomSphere(SM), the industry's first platform-as-a-service for integration. To keep up with demand, Boomi has opened its popular cloud-based integration platform to become the industry standard backbone for all SaaS integration services. AtomSphere brings together providers of SaaS applications and businesses looking to integrate with those applications via a pure SaaS integration platform that does not require software or appliances. Independent software vendors (ISVs) and businesses alike benefit by connecting to the industry's largest network of SaaS, PaaS, on-premise and cloud computing environments in a seamless and fully self-service model.

AtomSphere introduces revolutionary new capabilities that allow ISVs to productize and embed integration services to end customers - generating substantial competitive advantage over applications that rely on third-party integration products. ISVs will be able to offer pre-integrated applications where the integration processes themselves are fully multi-tenant and customizable. ISVs can build common integration processes once and deploy to an infinite number of customers saving extraordinary time during implementation. Integration "widgets" then allow non-technical end-users to easily customize and deploy these productized integrations via menu-driven wizards. AtomSphere also allows ISVs to perform centralized management, monitoring, and analysis of the integration activities of their entire client base.

"This is a major paradigm shift in the world of integration. With this announcement Boomi is extending its market and thought leadership in SaaS integration by taking integration-as-a-service to a whole new level," said Bob Moul, Boomi's president and CEO. "To scale SaaS applications economically, you need common SaaS integration infrastructure. Boomi's AtomSphere provides just that. By focusing on building the most robust integration solution and opening the platform for all to use, we're laying a fundamental building block for the continued rapid expansion of the SaaS industry."

With its "connect once - integrate everywhere[TM]" architecture, AtomSphere dramatically shortens time to market for new ISVs and eliminates integration headaches for existing ISVs. AtomSphere also gives ISVs the ability to "go deep," building strong competitive differentiation with rich functionality, while Boomi "goes wide" by handling integration with applications in the cloud and behind the firewall.

"As SaaS gains wider acceptance in companies of all sizes, it becomes essential that integration of new solutions with existing operating environments be quick and intuitive," said Jeffrey M. Kaplan, Managing Director of THINKstrategies, Inc. and the Founder of the SaaS Showplace. "Boomi AtomSphere provides an innovative integration platform both SaaS ISVs and their customers can use to connect their applications and eliminate integration as the number one barrier to SaaS adoption."

Conventional integration products and appliances place the burden of integration on the end customer. AtomSphere by contrast allows ISVs to offer integration-as-a-service and solve the integration challenge on behalf of the end customer. More and more consumers of SaaS are demanding that integration be delivered as a service and forward-thinking ISVs and PaaS providers such as Salesforce.com, Intuit, Centive, SmartTurn, Taleo, and Zuora are already using AtomSphere to solve the integration challenge on behalf of their customers.

"Our customers are focused on solving their subscription billing needs and don't want to be bothered with complex integration issues," explained Tien Tzuo, CEO of Zuora. "We needed an end-to-end, on-demand solution to keep up with our Z-Billing and Z-Payments applications. Connecting to AtomSphere solves these integration challenges and gives Zuora a major advantage over competitors using legacy integration methods."

Boomi demonstrations and executives can be reached at Salesforce.com's Dreamforce Global Gathering Conference, November 2-5 at the Moscone Center in San Francisco, CA. Boomi booths are #617 in the Dreamforce expo and Partner Table #7 in the Tour De Force Zone.

About Boomi

Boomi is the market-leading provider of on-demand integration technology and the creator of AtomSphere, the industry's first integration platform-as-a-service. AtomSphere connects providers and consumers of SaaS applications via a pure SaaS integration platform that does not require software or appliances. ISVs and businesses alike benefit by connecting to the industry's largest network of SaaS, PaaS, on-premise and cloud computing environments in a seamless and fully self-service model. Leading SaaS players such as salesforce.com, NetSuite, Intuit, Centive, Taleo, and Zuora rely on AtomSphere to accelerate time to market, increase sales, and eliminate the headaches associated with integration. For more information about Boomi, visit www.boomi.com.

Boomi, Visual Integration Technology, Boomi On Demand, Atom and their respective logos are the registered or common law trademarks or service marks of Boomi, Inc. in the United States and other countries. All other trademarks and service marks used in this publication are the property of their respective owners.