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Boomers! Blasts into Upland Featuring $5 All-Day-Play Passes.


Entertainment Editors & City Desks

UPLAND, Calif.--(ENTERTAINMENT WIRE)--March 13, 2002

On Friday, March 15, Upland's newest destination for family fun debuts with a boom.

Boomers! neighborhood theme parks will feature video games See video game console. , go-karts, laser tag Laser tag is a team or individual sport where players attempt to score points by engaging targets, typically with a hand-held infrared-emitting targeting device. Infrared-sensitive targets are commonly worn by each player and are sometimes integrated within arena in which the game , batting cages Noun 1. batting cage - a movable screen placed behind home base to catch balls during batting practice
cage

baseball equipment - equipment used in playing baseball
, great food and a whole lot more.

Palace Entertainment in Irvine operates theme parks along the East Coast and all over California including the local Family Fun Centers in Upland. Changing Family Fun Centers' name to Boomers! signals the company's commitment to take family fun and entertainment to a higher level.

"We've spent the last couple of years talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to"
lecture, speech

rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to
 our customers about what is really important to them in a local theme park," said Vince Lupinacci, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Palace Entertainment. "Our goal in transitioning Family Fun Centers to Boomers! is to offer the same great family fun with a new family look and attitude."

During Boomers'! grand opening, kids and adults will be able to use all the attractions in the park all day long for just $5. That's up to a 75 percent savings off the regular price. There'll also be prize giveaways and live radio broadcasts during the grand opening.

Boomers! promises to serve fun every day of the week. There's Ten Buck Tuesday, where guests can play every video game in the park all day long for only $10. And Two-for-One Wednesday, where attractions are buy one, get one free "Buy one, get one free" is a common form of sales promotion. While rarely presented to customers in acronym form, this marketing technique is universally known in the marketing industry by the acronym BOGOF  all day. "We know that right now, guests are more focused than ever on value. They want to have fun, but they want to be smart about it. Boomers! is designed to do both," Lupinacci said.

The park is open 365 days a year and is available for special corporate functions and birthday parties.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 13, 2002
Words:288
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