Boomers! Blasts into Santa Maria Featuring $5 All-Day-Play Passes.Business Editors & Entertainment Writers SANTA MARIA Santa Maria, city, Brazil Santa Maria (sän`tə mərē`ə), city (1991 pop. 217,592), Rio Grande do Sul state, S Brazil. It is a major railroad terminus and the site of an important military base. , Calif.--(BUSINESS WIRE)--Feb. 14, 2002 On Friday, Feb. 15, Santa Maria's newest destination for family fun debuts with a boom. Boomers! neighborhood theme park will feature video games See video game console. , go-karts, laser tag Laser tag is a team or individual sport where players attempt to score points by engaging targets, typically with a hand-held infrared-emitting targeting device. Infrared-sensitive targets are commonly worn by each player and are sometimes integrated within arena in which the game , batting cages, great food, and a whole lot more. Palace Entertainment in Irvine, Calif. operates theme parks all over California and along the East Coast including Camelot Park in Santa Maria. Changing Camelot's name to Boomers! signals the company's commitment to take family fun and entertainment to a higher level. "We've spent the last couple of years talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to" lecture, speech rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to our customers about what is really important to them in a local theme park," said Vince Lupinacci, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Palace Entertainment. "Our goal in transitioning Camelot Park to Boomers! is to offer the same great family fun with a new family look and attitude." Boomers! is "Where Family Fun Rules." During Boomers!' grand opening, kids and adults will be able to use all the attractions in the park all day long for just $5. That's up to a 75 percent savings off the regular price. There'll also be prize giveaways and live radio broadcasts during the grand opening. Boomers! promises to serve fun every day of the week. There's Ten Buck Tuesday, where guests can play every video game in the park all day long for only $10. And Two-For-One Wednesday, where attractions are buy one, get one free "Buy one, get one free" is a common form of sales promotion. While rarely presented to customers in acronym form, this marketing technique is universally known in the marketing industry by the acronym BOGOF all day. "We know that right now, guests are more focused than ever on value. They want to have fun, but they want to be smart about it. Boomers! is designed to do both," he said. The park is open 365 days a year and is available for special corporate functions and birthday parties. For more information contact, Rebecca Tortorelli, director of marketing, Palace Entertainment at 949/261-0404. |
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