Boomer comeback.Add yet another channel to the pile. AmericanLife Television Network--a network that targets 45-and-over baby boomers See generation X. with classic TV programming such as "The Honeymooners" and "Welcome Back, Kotter “Sweathog” redirects here. For the band, see Sweathog (band). Welcome Back, Kotter (sometimes shortened to Welcome Back or Kotter "--is re-launching in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. this month on Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . The Washington D.C.-based network for the 40-plus crowd has been around for two decades, first as Nostalgia TV and later as Good Life TV. It is now owned by News World Communications
News World Communications, Inc. is a media corporation owned by the Unification Church, which is run by the Rev. Sun Myung Moon. , which is controlled by the Unification Church Unification Church, religious sect founded (1954) in Korea by Sun Myung Moon. Moon moved to the United States in 1971. He and his wife, Hak J. Han, are seen by followers as "True Parents. . The channel has been carried in the Los Angeles market in the past and is in just 10 million homes nationally. With such a relatively small subscriber base and so much competition, it was axed from local cable carriers early this year before the Time Warner takeover of local Adelphia and Comcast cable systems. Months of renegotiation with the new operator put AmericanLife back in the lineup. At the time it was cut, the channel was in about 150,000 homes in the Los Angeles area; the re-launch will send AmericanLife to 750,000 digital cable subscribers. "We just don't have the critical mass we need to compete yet," said Lawrence Meli, the network's president and chief executive. "It will take another 24 to 36 months to get us where we need to be, and that's optimistic. It's a struggle; we are an independent cable network." Baby boomers are a demographic worth pursuing, of course. The re-rollout is to take place over the next three months. The network signed a 10-year affiliate agreement with Charter Communications earlier this year. Anne Riley-Katz can be reached at arileykatz@labusinessjournal.com or at (323) 549-5225, ext. 225. |
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