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Books-A-Million Announces Express Lane for Fans of Harry Potter and the Order of the Phoenix!


Lifestyle Editors/Business Editors

BIRMINGHAM, Ala ALA aminolevulinic acid.
Ala alanine.
ala (a´lah) pl. a´lae   [L.] a winglike process.
.--(BUSINESS WIRE)--June 17, 2003

Books-A-Million, Inc. (Nasdaq/NM:BAMM BAMM British Association of Medical Managers
BAMM Bay Area Model Mugging (now Impact Bay Area)
BAMM Beta and Advection Model - Medium
BAMM Bay Area Math Meet (San Francisco, CA) 
) today announced that there will be no long lines In communications, circuits that are capable of handling transmissions over long distances.  at midnight, June 20th, with super-fast Express Lane vouchers. In an effort to offer Harry Potter and the Order of the Phoenix at the earliest possible moment, Books-A-Million will open Express Lanes in all stores open Friday at midnight. Customers who have purchased an Express Lane voucher may simply exchange it for one copy of Harry Potter and the Order of the Phoenix. Express Lane vouchers are on sale now at all Books-A-Million locations for 40% off the book's retail price - plus an extra 10% off with a Millionaire's Club Card.

J.K. Rowling's Harry Potter and the Order of the Phoenix, with over 255,000 words, 38 chapters and 896 pages, has a first printing of 6.8 million copies with a second printing of 1.7 million copies, bringing the total print run to 8.5 million copies - an all time United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  publishing record.

"The advance demand for Harry Potter and the Order of the Phoenix is unprecedented in our long bookselling history," said Terrance G. Finley, Executive Vice President of Books-A-Million. "Fans of the series have been awaiting the release of this book for years. We know our customers have choices about where to shop, with the Express Lane our goal is for Books-A-Million customers to get their copies of Harry Potter-5 faster than anywhere else."

Books-A-Million stores will also be hosting a Harry Potter and the Order of the Phoenix Celebration beginning at 9 PM on Friday, June 20, 2003. The Celebration includes face painting, trivia contests The following is a list of trivia contests:
  • WISS Trivia Contest / Hometown Broadcasting Berlin, Wisconsin - longest running annual commercial trivia contest (canceled as of 2006)
, Harry Potter crafts, magical brew, food, fun and other surprises. The Books-A-Million Celebration leads up to the 12:01 AM release of the long awaited and greatly anticipated fifth book in the Harry Potter series. For customers who can't stay awake until midnight, there will be another magical event, complete with contests and prizes at all Books-A-Million locations on Saturday, June 21st at 10 AM.

Books-A-Million, Inc. is one of the leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 207 stores in 18 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . The Company operates four distinct store formats, including large superstores This is a list of superstores by country. Multi-national
  • Auchan
  • Barnes & Noble (Books, Music, Videos, Magazines)
  • Best Buy (Music, Videos, Electronics, Computer Software, Appliances)
  • Borders (Books, Music, Videos)
  • Carrefour
  • Cora
 operating under the names Books-A-Million and Books & Co., traditional bookstores and combination book and greeting card stores, both operating under the name Bookland Book´land`

n. 1. (O. Eng. Law) Charter land held by deed under certain rents and free services, which differed in nothing from free socage lands. This species of tenure has given rise to the modern freeholds.
 and Joe Muggs Newsstands.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 17, 2003
Words:411
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