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Books-A-Million Announces Express Lane and Celebration for Fans of Harry Potter and the Half-Blood Prince!


BIRMINGHAM, Ala. -- Books-A-Million, Inc. (Nasdaq/NM: BAMM BAMM British Association of Medical Managers
BAMM Bay Area Model Mugging (now Impact Bay Area)
BAMM Beta and Advection Model - Medium
BAMM Bay Area Math Meet (San Francisco, CA) 
) today announced that there will be no long lines In communications, circuits that are capable of handling transmissions over long distances.  at midnight, July 15th with super-fast Express Lane vouchers. In an effort to offer Harry Potter and the Half-Blood Prince at the earliest possible moment, they will open Express Lanes in most of their 210 locations. Customers who have purchased an Express Lane voucher may simply exchange it for one copy of Harry Potter and the Half-Blood Prince. Express Lane vouchers are on sale now at all Books-A-Million locations for 40% off the book's retail price - plus an extra 10% off with a Millionaire's Club Card.

J.K. Rowling's Harry Potter and the Order of the Phoenix, with over 672 pages, has a first printing of 10.8 million - an all time United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  publishing record.

"With the Express Lane, our goal is for Books-A-Million customers to get their copies of Harry Potter 6 at the earliest possible moment," said Jeff Skipper, Vice President of Marketing at Books-A-Million. "The advance demand for the Harry Potter and the Half-Blood Prince Express Lane Voucher indicates that fans are eagerly awaiting the next installment in the series, as well as the convenience of the Books-A-Million Express Lane."

Books-A-Million stores will also be hosting a Harry Potter and the Half-Blood Prince Celebration beginning at 9 PM on Friday, July 15, 2005. The celebration includes face painting, trivia contests The following is a list of trivia contests:
  • WISS Trivia Contest / Hometown Broadcasting Berlin, Wisconsin - longest running annual commercial trivia contest (canceled as of 2006)
, Harry Potter crafts, costume contests and a chance to win lots of prizes. The Books-A-Million Celebration counts down to the 12:01 AM release of the long awaited and greatly anticipated sixth book in the Harry Potter series. For customers who can't stay awake until midnight, there will be another magical event, complete with contests and prizes at all Books-A-Million locations on Saturday, July 16, 2005 at 9 AM.

Books-A-Million is one of the nation's leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates more than 200 stores in 19 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . The Company operates three distinct store formats, including large superstores This is a list of superstores by country. Multi-national
  • Auchan
  • Barnes & Noble (Books, Music, Videos, Magazines)
  • Best Buy (Music, Videos, Electronics, Computer Software, Appliances)
  • Borders (Books, Music, Videos)
  • Carrefour
  • Cora
 operating under the names Books-A-Million and Books & Co., traditional bookstores, operating under the names Bookland Book´land`

n. 1. (O. Eng. Law) Charter land held by deed under certain rents and free services, which differed in nothing from free socage lands. This species of tenure has given rise to the modern freeholds.
 and Books-A-Million, and Joe Muggs Newsstands. The Company's wholesale operations include American Wholesale Book Company and Book$mart, both based in Florence, Alabama Florence city is the seat of Lauderdale County, which is situated in the northwest corner of the U.S. state of Alabama.

According to the 2005 Census Bureau estimates, the city's population was 36,721.
. For more information, visit the company's website at www.booksamillioninc.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 20, 2005
Words:392
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