Books That Work draws new investment from Hearst.PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--July 12, 1995--Books That Work, the leading multimedia software publisher of home and garden titles, today announced that The Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. increased its minority stake in the company. The investment comes at a time when Books That Work's "3D Landscape and Home Repair Encyclopedia encyclopedia, compendium of knowledge, either general (attempting to cover all fields) or specialized (aiming to be comprehensive in a particular field). Encyclopedias and Other Reference Books " CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). titles are selling at a record volumes in the software retail channel. Terms of the agreement were not disclosed. Books That Work will use the proceeds to enhance its product development and distribution and its on-line capabilities. In the area of development the company will invest in two foundation technologies: 3D graphics and networking. In graphics, Books That Work is a pioneer in advanced 3D visualization Using the computer to convert data into picture form. The most basic visualization is that of turning transaction data and summary information into charts and graphs. Visualization is used in computer-aided design (CAD) to render screen images into 3D models that can be viewed from all software for the home. In networking, the company intends to expand its on-line presence, while working closely with Hearst's soon-to-be launched on-line home and garden network, HomeArts. The company will also continue to work with Hearst and other large publishers on joint development opportunities. Later this year, Books That Work and the Hearst New Media & Technology division will co-publish the "1996 Popular Mechanics
Popular Mechanics is an American magazine devoted to science and technology. It was first published January 11, 1902 by H.H. New Car Buyers Guide" CD-ROM. On the distribution front, Books That Work will expand its national sales and marketing organization. In addition to titles developed internally, the company intends to distribute other titles in its "home leisure" category. Privately held, Books That Work, Inc., based in Palo Alto, CA, is an award-winning developer and publisher of interactive software for home consumers. The titles focus on projects such as gardening, home improvement and other leisure time activities. To order products phone 800/242-4546 or 415/326-4280. For more information, contact Books That Work, 2300 Geng Road, Bldg. 3, Suite 100, Palo Alto, Ca 94303. Main No.: 415/326-4280 or see the Books That Work World Wide Web site at http://www.btw.com/ CONTACT: Books That Work Laura Grams, 415/843-4441 Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the :grams@btw.com |
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