BookSmart 2.0: New Version Makes Online Travel Booking Cheaper and Easier.PORTLAND Portland, town, England Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested. , Ore.--(BUSINESS WIRE)--Aug. 30, 1999-- Sight & Sound Software today unveiled BookSmart 2.0, the industry's premier, online travel booking engine, enhanced with simplified configuration, and a new open architecture to simplify integration and allow for customization by third parties. Consistently fast, scaleable, and reliable, the new version of this middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a technology is now architected for a variety of online travel applications. The next-generation engine allows airlines, large hotel chains, major car rental companies, and virtual travel agencies to quickly launch successful e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. programs while circumventing the traditional commission structure and thus saving money. A single installation of an earlier version of BookSmart on American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the web site, www.aa.com, handles approximately 12% of the total worldwide travel e-commerce traffic. "Sight & Sound's experience with American Airlines' Web site showcases its extensible platform, which can handle high volume, complex travel ecommerce," noted Lorraine Sileo, vice president Information Services See Information Systems. for PhoCusWright, Inc. "BookSmart 2.0 is uniquely positioned as it combines robust technology with a business model that allows travel suppliers to save on costly commissions." "We are delivering a highly scalable, proven product based on an open architecture that will have a significant impact on the online travel market," said Mark Tilden Mark W. Tilden is perhaps most well known for his invention of BEAM robotics. He is a robotics physicist, who produces complex robotic movements from simple logic circuits, often all on the single logic chip and without a microprocessor. , Chief Technologist for Sight & Sound Software. "With this technology milestone, we have added critical functionality that will allow all travel suppliers and virtual travel agents to easily integrate this engine into their e-commerce platforms, configure See configuration. (software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc. Cygnus configure was a similar system developed by K. and customize it to meet their business needs, deploy it in their own environment, and put its efficiency and reliability to work fast." Background on Sight & Sound Software Founded in 1994, Sight & Sound Software provides products and services for the online travel market. For more information, write to Sight & Sound Software, Inc., 1200 NW Naito Parkway Suite 200, Portland, OR 97209, phone 503/274-0938, fax 503/274-0939, or visit the company at http://www.book-smart.com. |
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