BookScan and Ingram Book Company Announce Agreement to Provide Sell-Through and Inventory Data to Publishing Industry.NEW Y0RK--(ENTERTAINMENT WIRE)--March 12, 1999--BookScan, an Entertainment Marketing Information Services See Information Systems. (EMIS EMIS Education Management Information System EMIS Energie en Milieu Informatiesysteem voor het Vlaamse Gewest (Belgium) EMIS European Mathematical Information Service EMIS Egton Medical Information Systems ) Company, has announced a strategic alliance with Ingram Book Company, the leading wholesaler of books, to provide exclusive online point-of-sale data information to the publishing industry. BookScan is the publishing industry's exclusive online information resource and was recently endorsed by the American Booksellers. Under terms of the agreement, BookScan will assume responsibility for collecting point-of-sale data from all independent bookstore clients previously polled by Ingram's RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. system. The data will be incorporated into BookScan's comprehensive online data information system and provided to BookScan subscribers and existing publisher clients of Ingram's RSVP service. Ingram Book Company's inventory data information will also be incorporated into and disseminated disseminated /dis·sem·i·nat·ed/ (-sem´i-nat?ed) scattered; distributed over a considerable area. dis·sem·i·nat·ed adj. Spread over a large area of a body, a tissue, or an organ. by the BookScan Management Information System, enabling the publishing industry to access on-hand inventory and distribution information as well as sales data for their titles. Ingram is encouraging all bookseller participants to convert to BookScan polling. "We're excited to be working with Ingram to bring timely sales and inventory information to the publishing industry," said Tom Fogarty, Vice President, Sales & Service, BookScan. "The inclusion of Ingram's data into the BookScan system is another step in our mandate of aiding publishers in their quest to increase effective marketing to consumers and to efficiently lower industry return rates." According to Jim According to Jim is an American situation comedy television series originally broadcast by ABC. The show premiered with little publicity in October 2001, following the surprise hit comedy My Wife and Kids. Chandler Chandler, city (1990 pop. 90,533), Maricopa co., S central Ariz., in the Salt River valley; inc. 1920. It is both a residential community and a center for research and technology. Tourism is also important, and the San Marcos Golf Resort is in Chandler. , President of Ingram Book Company, "We have chosen to partner with BookScan in recognition of our long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. commitment to the value of accurate point-of-sale information to the industry and to directly address specific concerns of booksellers about confidentiality of data." BookScan is the only online data information service for the publishing industry. BookScan tracks retail book sales via point-of-sale data and provides online subscribers with comprehensive sales information on specific titles along with reports on national and regional consumer purchases; weekly and year-to-date Year-to-date (YTD) The period beginning at the start of the calendar year up to the current date. market share of book publishers; genre analysis; historical sales; along with a wealth of other data. Among the other entities that, together with BookScan, form the Entertainment Marketing Information Services, are SoundScan and VideoScan, which provide point-of-sale information to the music and home video industries respectively, and the Entertainment Information Group, which provides precision marketing tools to the entertainment industry. Ingram Book Company is a leading wholesaler of trade books, textbooks, audiobooks, and specialty magazines. |
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