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Book vending machines. (Asides).


If it takes off in Chile, Mexico Mexico, city, Mexico
Mexico or Mexico City, Span. Ciudad de México (Méjico), city (1990 pop. 8,236,960; 1991 met. area est. 20,899,000), central Mexico, capital and largest city of Mexico.
 might be next in line to host the latest editorial marketing strategy: book vending machines vending machine, coin-operated, automatic device for selling goods. Many vending machines are capable of making change, and some of the more sophisticated ones accept paper money or credit cards. .

Two such machines were recently installed in a Santiago, Chile Santiago, officially Santiago de Chile (Spanish: ), is the capital of Chile, and the center of its largest conurbation (Greater Santiago).  metro station For the band, see .

A metro station is a railway station for a rapid transit system, often known by names such as "metro", "underground" and "subway". It is often underground or elevated. At crossings of metro lines they are multi-level.
 after a deal was reached between metro authorities and publishing houses.

Following a strategic alliance between Santillana and Ediciones B editorials, Chileans will have quick, convenient access to some 24 bestsellers, which will change on a monthly basis.

An Ediciones B representative in Mexico told local press that if all goes well in Chile, they hope to offer the same service in Mexico in two months time.

If and when it does happen here, the machines will not be located in metro stations.
COPYRIGHT 2001 American Chamber of Commerce of Mexico A.C.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Mexico
Article Type:Brief Article
Geographic Code:1MEX
Date:Oct 1, 2001
Words:117
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