Book of Shadows: Blair Witch 2 Joins Doubleclick's Entertainment and Youth Network.Business,Technology, Advertising & Media Editors NEW YORK--(BUSINESS WIRE)--Oct. 4, 2000 Artisan Entertainment Signs Exclusive Sponsorship Agreement for Official Movie Website DoubleClick Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), the leading global Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. solutions company, announced today an exclusive sponsorship sales agreement with Artisan Entertainment. Through this relationship, DoubleClick will make integrated sponsorships available to a select group of advertising partners. These sponsorships will include the delivery of streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video advertising inventory. Book of Shadows: BlairWitch2 official movie website (www.blairwitch.com) will join the DoubleClick Select Entertainment and Youth Network. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Nielsen//NetRatings, for the week the film "The Blair Witch Project" opened last year, Blairwitch.com was the 45th most highly trafficked site on the Web Capitalizing on last year's success, Artisan Entertainments's Book of Shadows: Blair Witch2 website incorporates the backstory back·sto·ry n. 1. The experiences of a character or the circumstances of an event that occur before the action or narrative of a literary, cinematic, or dramatic work: from the "BlairWitch Project." Additionally, the site includes photos of the "filmmakers" as well as character profiles, a search section and updates. "We are excited to be the first official movie website to partner with DoubleClick because of their leading understanding of entertainment marketing on the web and their deep base of respected entertainment clients, " said Dominic Ianno, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul Strategic Marketing & Business Development. "This relationship and Blair Witch.com's popularity underscore the effectiveness of compelling movie content and how it can be leveraged via the web to attract and reach a significant youth audience." Additionally, Artisan Entertainment will launch a three-day WebFest (www.blairwitchwebfest.com) from October 18-20. Blair Witch WebFest will feature live streamed programming and engaging interactive events that will invite participation from the broad community of horror and science fiction fans, genre specialists, horror film horror film n → película de terror or miedo horror film horror n → film m d'épouvante horror film horror n directors, actors, comic book comic book Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums. writers, animators, game developers and soundtrack artists. During this time advertisers will have the ability to deliver advertising into streaming content. "We recognize Book of Shadows: Blair Witch 2 as an event as well as a movie web site," said Justin McCarthy For the American historian, see . Justin McCarthy (22 November 1830 – 1912) was an Irish politician, historian and novelist. He was born in Cork, and was educated at a school there. He began his career as a journalist, aged 18, in Cork. , Publisher DoubleClick Entertainment & Youth Network. "Because the opportunity is so unique, the right set of advertisers are being given the opportunity to market to a cutting-edge audience of early adopters in an exciting and different environment." Through this partnership with DoubleClick, Book Of Shadows: BlairWitch 2. joins a Network of over 1300 publishers worldwide, including Hollywood.com, MovieLine.com, TeenMovieline, Comedy Central, LoewsCineplex.com. All sites in the DoubleClick Network use the DART (Dynamic Advertising Reporting Targeting) ad serving technology. DART gives customers the ability to determine the demographic focus of a particular ad. Along with this level of targeting, DART provides sites and advertisers extensive feedback on who saw their ads and how viewers responded when the ad was displayed. About DoubleClick Inc DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has Global headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains over 40 offices around the world. About Artisan Entertainment Artisan Entertainment Inc. is a leading independent entertainment company that develops, produces and distributes entertainment product in the home entertainment, theatrical, pay television, and Internet arenas. Artisan Home Entertainment has over 6,700 titles in its extensive library including a diversity of well known titles such as Terminator, T2: Judgment Day, The Blair Witch Project, Dirty Dancing, It's a Wonderful Life, On Golden Pond On Golden Pond is a play by Ernest Thompson. It focuses on aging couple Ethel and Norman Thayer, who spend each summer at their home on Golden Pond. This year they are visited by daughter Chelsea with her fiancé and his son in tow. , The Last Emperor, Basic Instinct, The Piano and the Rambo series. The company distributes video product directly to over 12,000 retail stores in the United States from popular brands such as Discovery, Hallmark and its own Family Home Entertainment, which has released titles such as Merlin and Alice in Wonderland as well as titles from The Baby Einstein Company. On the theatrical side, Artisan Pictures is a leading producer and distributor of leading independent features with output agreements with Showtime Networks for domestic pay television as well as theatrical output deals with Alliance Atlantis in Canada, Momentum Pictures in the U.K., Highlight Communications in Germany Instrumental in founding the Universal Postal Union, Germany early on set standards for international communications and the development of an integrated internal system, which has developed with technological advances from land mail (Thurn and Taxis), to telegraph, to modern-day and Lauren Films in Spain. Artisan's product is sold in international territories through Summit Entertainment. The company also has a joint venture with Marvel Enterprises to develop, produce and distribute character-based programming across multimedia outlets. |
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