Bono, Shriver see going into 'Red' as a good thing.It all started almost 20 years ago with a Christmas album. Bobby Shriver shrive v. shrove or shrived, shriv·en or shrived, shriv·ing, shrives v.tr. 1. To hear the confession of and give absolution to (a penitent). 2. , brother of California's First Lady, met U2 front man Bono while recording an album the band contributed to--his first and only foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my the music business. Shriver fell back into a career of politics and is the mayor of Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , but he also formed a lasting friendship with the Irish singer that has blossomed into a business partnership. Now that partnership--L.A.-based Persuader LLC--is behind an international marketing campaign that has drawn the likes of Apple Inc., Gap Inc. and other major retailers into its fold, all with the aim of eliminating AIDS in Africa. The Product Red campaign brands consumer products with the campaign logo and red color scheme, with participating companies channeling 40 percent of gross product revenues to the Global Fund, an organization combating AIDS, tuberculosis and malaria. "I've had a good couple of years," said Shriver, who hatched the idea with Bono in 2004 and since that time has gotten married and been elected to the Santa Monica City Council--all while trying to move the campaign along. So far it's been a success. Aside from Apple, which is selling a red iPod, and Gap, a number of other top retailers have signed on. Giorgio Armani  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . Spa's Emporio Armani Emporio Armani is a Giorgio Armani brand. Products encompassed by this brand include ready-to-wear clothes, sunglasses, perfume, accessories and watches. This specific branch is targeted toward younger buyers, offering less expensive and more mass produced items. is selling Red clothes, accessories and eyewear; Converse Inc. personalized Chuck Taylors; American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Co. a red card; and Motorola Inc. a red Razr. The companies all have made five-year commitments to the campaign, which is specifically targeting the funds to purchase anti-retroviral medicine. "We said to them, 'Look, we can't put people on medicine and take them off," Shriver said. So far in the U.S., Gap has taken center stage in the Red launch with a sexy ad campaign starring the likes of Don Cheadle Donald Frank Cheadle (born November 29, 1964) is an Academy Award-nominated and Golden Globe Award-winning American actor. Biography Early life Cheadle was born in Kansas City, Missouri to Donald Cheadle, a child psychologist, and Betty, a bank manager and a , Jennifer Garner and Apolo Ohno. Gap is also donating 50 percent of gross profits from sales of their Red clothing line. Getting all these companies on board was "not easy," Shriver said. But on a recent trip to the Gap, he said it was all worth it when heard a young clerk talk to a customer about the campaign and the African AIDS epidemic. "I knew I was in a unique place to get it done," he said. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion