Bonnie Ammer named president and publisher of Fodor's Travel Publications.NEW YORK--(BUSINESS WIRE)--Aug. 22, 1996--Bonnie Ammer has been appointed president and publisher of Fodor's Travel Publications Inc., it was announced today by Philip M. Pfeffer, president of Random House Inc. Fodor's is a division of Random House Inc., the world's largest English-language general trade book publisher. Ammer was previously vice president and publisher of the Fodor's Book Group. She succeeds Kristina Peterson, who will be leaving the company to become chief executive officer of DK Publishing Inc. She will report to Pfeffer. "Bonnie bon·ny also bon·nie adj. bon·ni·er, bon·ni·est Scots 1. Physically attractive or appealing; pretty. 2. Excellent. is one of the most respected marketing professionals in our industry today," said Pfeffer. "She has been a key member of the Fodor's team, and her strength in marketing has enabled her to raise the awareness of the Fodor's brand name, directly impacting the division's rising revenues and profits. Bonnie's appointment as President and Publisher will ensure continued innovation and growth at Fodor's, the world's largest and most influential line of English-language travel books." Ammer commented: "These past few years at Fodor's have been enormously rewarding for me. I look forward to meeting the challenge, together with my colleagues, of developing exciting new dimensions for what is unquestionably un·ques·tion·a·ble adj. Beyond question or doubt. See Synonyms at authentic. un·ques  tion·a·bil the best travel publisher in the business."
Ammer joined Fodor's in 1994 from Macmillan, where she was vice president and director of marketing. She had been responsible since 1985 for all marketing for both Macmillan's Adult Trade and Reference divisions, including the Berlitz and AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. Travel Guides and the AAA Road Atlas A road atlas is a map or set of maps that primarily display roads and transport links rather than geographical information. Types Road Atlases come in many shapes, sizes and scales. . Earlier, she was publisher and general manager of Bobbs Merrill Co. She began her career at Holt and Doubleday. With more than 220 travel publications in print, Fodor's publishes nearly 4 million guidebooks annually worldwide. A leader in the travel publishing industry for 60 years, Fodor's publishes both unique niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. travel guidebooks and bestselling series for virtually every type of traveler: the flagship Gold Guides, the Berkeley Guides, the Exploring Guides, the Compass American Guides, and, most recently, Fodor's Citypacks. In addition, Fodor's delivers travel information through a variety of interactive electronic media -- from its proprietary web site, fodors.com, to in-car navigation systems A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. . As Fodor's president and publisher, Bonnie Ammer will direct an in-house staff of editors and sales, marketing, design and production specialists, as well as more than 500 writers around the world. Fodor's corporate headquarters are located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with satellite offices in Skokie, IL, Oakland and Berkeley, CA. Ammer's appointment takes effect Sept. 6. CONTACT: Random House, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of William T. Loverd, 212/572-2103 email: wloverd@randomhouse.com |
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