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Bonne Bell.


* Bonne Bell Bonne Bell is a cosmetics company. It was founded in 1927 in Cleveland, Ohio, by cosmetics salesman Jesse Bell, who named it after the heroine of Emerson Hough's novel "The Man Next Door". The company was probably best know for its camphor astringent, 10-0-6 lotion. : Steven L. Custenborder has been named executive vice president of marketing and sales, responsible for coordinating and facilitating the strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  process focused on domestic and international growth as well as concentrating on evaluating brand development and account management by recommending cohesive advertising, promotions and merchandising campaigns. Mr. Custenborder previously served with Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after NestlĂ© SA.

The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for
 as director of national accounts. Robert B. Evans Robert Beverley Evans (1907 - ) was an industrialist, socialite, and sportsman who served for a time as Chairman of American Motors Corporation (AMC). [1]

Evans bought 200,000 shares of AMC stock (worth US$3 million) and became the firm's largest shareholder.
 has been appointed senior vice president and chief financial officer, responsible for the worldwide financial, accounting and treasury functions of Bonne Bell, specifically developing the appropriate structure, controls and systems to support international expansion. Mr. Evans previously served as vice president and chief financial officer of Matrix Essentials.
COPYRIGHT 2001 Rodman Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Publication:Household & Personal Products Industry
Date:Oct 1, 2001
Words:112
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