Bon Jovi's Newest Video Features Stunning Effects Created with Avid/DS; Premiere Scheduled for September 5th in Conjunction with New VH1 `Video Playback' Series.

Business/Technology Editors

TEWKSBURY, Mass.--(BUSINESS WIRE)--September 3, 2002

Kroma Productions, a recognized pioneer in visual effects and online editing for music videos and television, today credited the Avid(R)|DS software, Avid Technology's (NASDAQ: AVID) real-time creative editing and finishing solution, for all the stunning visual effects in the new Bon Jovi music video, "Everyday," which premieres on VH1 at 9:30 PM EST on September 5, 2002. A behind-the-scenes look at the production of the video, including the postproduction done on the Avid|DS system, also airs on September 5th as part of the new VH1 series, "Video Playback."

Renowned director Joseph Kahn, who was just named Best Music Video Director at the 2002 MTV Video Music Awards, recommended the Avid|DS system be used for the Bon Jovi video and served as executive producer on the project. "We were extremely pleased with the quality and efficiency of the Avid|DS system," said Director Todd Kellstein of SuperMega. "We were impressed by the stability of the system, and how it let us quickly and easily create any visual effect we could dream up - from flying television sets to 3D creature creation."

"Everyday" was shot on film, edited on an Avid Media Composer(R) system and then transferred to the Avid|DS system at Kroma's LA facility for effects and compositing work. "With this system, we can literally do anything we can imagine," said Kroma's Avid|DS operator, Bert Yukich. "From using the vector paint tool for sky replacements on nearly every shot to replacing the scan lines on the flying televisions with video, we just kept pushing the limits."

Yukich was originally trained as an Avid Media Composer editor, but he has been working as a visual effects artist for the past seven years. He was introduced to the Avid|DS system when it was in version 2.0 and has exclusively used the product ever since. Kroma Productions opened in December 2001 and has already completed effects work on television shows and music videos for a variety of artists, including Madonna, Eminem, Ricky Martin and more than 30 others.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Building on its award-winning heritage, which includes several Emmy(R) awards and an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

(c) 2002 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid, Media Composer, Film Composer and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.